quick twitter overview for business owners

@RyanSides2251

Bacon Social Media

Social Media and Twitter

@RyanSides2252

Our Philosophy…

Discover

Goals

StrategyImplement

Measure

Our methodology for creating Effective

Social Media campaigns.

@RyanSides2253

Everything Works in Tandem

You

Website

Social Media

EmailMrktg

Review Sites

@RyanSides2254

You

Website

Social Media

EmailMrktg

Review Sites

@RyanSides2255

Social Media

@RyanSides2256

Be Realistic About Your Budget

Social Media is FREE!!!

MYTH

@RyanSides2257

Best for Your Company?

Chew On This…Time Constraints

Customers

Budget

@RyanSides2258

Consider Your Time Constraints

• Passive Approach • Active Approach

@RyanSides2259

Study Your Customers

Fish Where the Fish Are

@RyanSides22510

Be Realistic About Your Budget

• Profile Creation is Free• Presence Management is Not Free– Time– Ads– Internal Resources– External Resources

• Low Cost: Twitter• High Cost: YouTube

@RyanSides22511

What is Twitter?

• Like FB newsfeed without the distraction of photos

• Users are typically Tech Savy, connected• Tweets (Status Updates) are limited to 140

Characters• Pictures, links, videos, etc. are shortened into

links and must be clicked on to be displayed

@RyanSides22512

@RyanSides22513

Twitter Has Its Own Language

@RyanSides22514

Speak In Code• RT = Retweet. The tweet you're looking at was forwarded

to you by another user• DM = Direct message. A direct-message is a message only

you and the person who sent it can read• @ = Used to reference a Twitter Handle• SM = Social Media• FB = Facebook• IMHO = In My Humble Opinion• B4 = Before• PPL = People• # = Hashtag. Used to group conversations about subjects

@RyanSides22515

Twitter Sounds Great But…

How do I actually make money from it?• Social Media is NOT Marketing• Twitter is not a Standalone Approach• Start and Join Conversations with customers• Answer Questions• Provide Valuable Information• Talk about yourself no more than 20% of the

time

@RyanSides22516

Twitter Sounds Great But…

How do I actually make money from it?• Run Contests• Talk about your other Social Media properties• Link back to your website

• Be Social not Salesy• Develop Relationships with Potential

Customers

@RyanSides22517

Next Steps…• Review Your Social Media Strategy to See

If/How Twitter Fits• Create a Twitter Account• Follow 10 People/Day for 1 Month– People or companies that your customers would be

interested in (relevant to your industry)– Potential customers

• Don’t Tweet for the First Month (unless someone tweets directly to you)

• Read/Listen/Learn

@RyanSides22518

Where Do You Get Content?

• Repurpose What You Already Have• Frequently Asked Questions• Interesting Info/Links• Latest Products• Topics That Interest Your Customers• Community/Charity Events• RTs

@RyanSides22519

Timesavers

Twitter Search

• Hootsuite

@RyanSides22520

Timesavers

Hootsuite

@RyanSides22521

Questions?

@RyanSides22522

Contact Us

225-788-2617 www.BaconSocialMedia.comTwitter: @RyanSides225

Ryan Sides is the Lead Strategist at Bacon Social Media, a Baton Rouge Social Media Marketing firm that builds communities around company brands online, through Facebook, Twitter, blogs, and other Social Media sites.

He is recommended by 4 out of 5 people who recommend things. The last guy fell asleep during the survey.