quick introduction to twitter for business & marketing

Twitter - Why?

What is Twitter?

“An incredible network of people that can be reached out to, communicated with, and with the right approach, be pushed towards taking an action”

http://youtu.be/BGirUZq1WtQ

What can Twitter do for your clients?

Drive traffic to site, blogs, videos etc

What can Twitter do for your clients?

Build relationships

What can Twitter do for your clients?

Create new audiences

What can Twitter do for your clients?

Generate enquiries, leads and sales

What tools do we need to make it work?

• A nice looking profile • Original content• Curated content• A plan for content• A plan for tweeting• A great application• Time• Patience• Creativity

Who does it well?

• Great listeners• Ideal content mix• Helpful• Stick to music theme• Responsive

Who does it well?

• Use original content• Humour• Nice use of RTs• Tone is light but authorative

Who does it well?

• Variety of content• Good frequency• Nice hashtagging

When Twitter goes wrong!!!

When Twitter goes wrong!!!

“Millions are in uproar in #Cairo . Rumour is they heard our new spring collection is available online…”

When Twitter goes wrong!!!

#McDstories = #McFail

Twitter manners

• Follow back – when appropriate• Have an opinion but don’t argue• Credit sources• Don’t repeat the same message over and over• Stay cool! • Use common sense

When the s*** hits the fan...

• Gather the team• Agree on placeholder• Agree a solution• Who’s owning it?• Dialogue - take private asap!• Publicly resolve• If issue was big enough, write it up

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www.velocitydigital.co.uk@VelocityDigi