qr codes in the marketing mix

QR Codes in the Marketing Mix

John Foley, Jr.9/22/2011

Congressional Country Club

QR Codes in the Marketing Mix

John Foley, Jr.9/22/2011

Congressional Country Club

John Foley, Jr.John Foley, Jr.• Grow Socially, Inc –

Support Services• Online Marketing/Social

Media• Plan, Manage, Execute and

Measure

• interlinkONE – Software (SaaS)• Enterprise Marketing

Management Software• Plan, build, manage,

execute and measure all marketing activities

Happy Birthday 15 Years!

I love Mar(H)ketin

AccoladesAccolades

Before I Begin …Before I Begin …Before I Begin …Before I Begin …

@johnfoleyjr

What’s on the AgendaWhat’s on the Agenda

• Marketing 101• QR Codes – Why Should We

Care?• Creation and Design• Best Practices for

Implementation • Answers to Common Questions

March SeminarMarch Seminar

EmailEmail SMS / TextSMS / Text PrintPrint

Invitation EmailInvitation Email Invitation TextInvitation Text Direct Mail Invitation

Direct Mail Invitation

PURL / Response Page

PURL / Response Page Reply TextReply Text PURL

/ Response PagePURL

/ Response Page QRCODEQRCODE

- Week Follow-Up -

Reminder EmailReminder Email Reminder TextReminder Text Reminder Direct Mailer

Reminder Direct Mailer

PURL / Response Page

PURL / Response Page Reply TextReply Text PURL

/ Response PagePURL

/ Response Page Call CenterCall Center

Measuring Response Rates

Email vs. Text vs. Print0

22% You’re Invited!

6% Win a FREE gift!

47% Check out our March Seminar

25% Are you interested in attending?

Measuring Subject Lines

Sample, Multi-Channel Campaign

DataDataDataData

QR Codes: QR Codes: Why Should Why Should We Care?We Care?

Results of USPS PromotionResults of USPS Promotion

• “Nearly one third of all Standard Mail in the past two months contained a QR code”

Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/

The Game-ChangerThe Game-Changer

July 2011 StatisticsJuly 2011 Statistics

58% of Americans between the ages of 25 and 34 now own a smartphone.

68% of smartphone owners access the internet/email on their handheld daily.

Source: Pew Internet research and American life Project

Knowledge is SpreadingKnowledge is Spreading

• “Almost half of all smartphones have downloaded an app capable of scanning a QR code”

Source: InternetRetailer.com: http://ilnk.me/9c89

Meet the QR CodeMeet the QR Code

42967089

Proprietary vs Non-ProprietaryProprietary vs Non-Proprietary

Year of Birth = 1994Year of Birth = 1994

Term - QR code is a Registered Trademark - Denso Wave, Incorporated.

QR = “Quick Response”QR = “Quick Response”

Applications for ScanningApplications for Scanning

Solution in ActionSolution in Action

Magazines

Solution in ActionSolution in Action

Something differentSomething different

QR Codes: QR Codes: Creation & Creation & DesignDesign

Creation OptionsCreation Options

What To Look for In a Creator

• Can you change the URL?• Does the solution shorten the

URL?• Bulk-Upload Capability• Measurement and Tracking?

QReateAndTrack.comQReateAndTrack.com

QR Options Other than URLs

Simple vs. ComplexSimple vs. Complex

Not Every Pixel is NeededNot Every Pixel is Needed

Insert A LogoInsert A Logo

http://ilnk.me/QRLogo

Color Choice OptionsColor Choice Options

• Contrast is key!• Test, test, test!

Use of Color, Logo, & Pattern

Tips on how to do this: http://ilnk.me/QRPattern

Important! Include Padding

Super-Sizedfor Buildings& Billboards

Business Card SizeBusiness Card Size

Custom QR CodesCustom QR Codes

Best Practices Best Practices for for ImplementingImplementing

QR CodesQR Codes

Shorten the URL!Shorten the URL!

Provide Clear DirectionsProvide Clear Directions

Mobilize Your Content!Mobilize Your Content!

Mobile Needs…Mobile Needs…

Inquiry Forms

Social Integration

Easy to See & Click

Mobile NetworkingMobile Networking

Ask – Why Would You Scan?

• Provide Directions / Map• Click-to-Call or Click-to-SMS• To Easily Learn Important Details• To Opt-In for More Information

Track, Measure, TestTrack, Measure, Test

Examples GaloreExamples Galore

QR Codes Make Gardens Grow

Interactive Print Leads to Tips

QR Codes to VOCQR Codes to VOC

QR Codes on Direct MailQR Codes on Direct Mail

QR Codes for FeedbackQR Codes for Feedback

QR Codes for Social TrafficQR Codes for Social Traffic

QR Codes on a BlogQR Codes on a Blog

Yes, epic posts do get printed.

Inside the MallInside the MallInside the MallInside the Mall

Advanced QRCode features

Bulk/PURLs QR Codes (cont.)

QReateAndTrack.com

How to Create a Mobile Website

• Custom Code• Third Party Services• Mobile Website Building

Applications

Mobile CMS: Product Features

What to look for?

Mobile CMS: Product Features

What to look for?Easily Build Mobile Websites

Color-Scheme Pickers

WYSIWYG Editor

Form Builder

Real-Time Reporting

http://iFlyMobi.com

Templates For Different Needs

Easy to Use Admin Features

Color Scheme/Picker Options

Mobile FormsMobile Forms-For surveys, inquiries, lead generation, registrations, etc.

-Specify response routing information for each form

Don’t Forget FundamentalsDon’t Forget

Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience

Download QR Code Tool Kit

TheQRToolKit.com

Ask ColorNET Sales Team!Ask ColorNET Sales Team!

They love QRCodes!

Contact MeContact Me

iFlyMobi.com

QR Code

Thank You!Thank You!

• Questions?

How Can interlinkONE Help?How Can interlinkONE Help?

• QReateAndTrack.com

• iFlyMobi.com

• Call us with questions!978-694-9992

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