purchase funnel design

Agenda Introductions

Problem - Connecting with Customers

Solution - How to Create a Purchase Funnel

Questions

David MackeyModshopperdbmackey@modshopper.com

Who Are You?

David MackeyModshopperdbmackey@modshopper.com

Who Am I?Geek● B.Math in Computer Science with Electrical Engineering Electives

Honours, Co-op, University of Waterloo● 23 years of work experience in Telecommunications at Nortel/Avaya

- Programmer/Architect, Manager & Customer Support/Service

Digital Marketing Consultant● Solution Architect who makes it easy for customers to connect with businesses● Twitter: 77 Followers

Frustrated Shopper & Entrepreneur● Modshopper website● Twitter: 185 followers

David MackeyModshopperdbmackey@modshopper.com

Marketing 101

UniqueValue

PropositionCustomer*

CustomerRelationships

Channels*

* Technology disruption forces business innovation

David MackeyModshopperdbmackey@modshopper.com

Connecting with Customers Smart businesses work hard to make it easy for their customersto do business with them, but it requires investment in technology.

New Consumer DevicesDesktopLaptopTabletSmartphone

New ChannelsWebsiteSocial MediaResponsive Mobile Design & Mobile AppsEmail

InfrastructureData Analytics

David MackeyModshopperdbmackey@modshopper.com

David MackeyModshopperdbmackey@modshopper.com

DemandGenerator

Purchase Funnelor

Conversion Funnel

Data Analytics

Customer BusinessOwner

Connecting with Customers

David MackeyModshopperdbmackey@modshopper.com

Customer BusinessOwner

Purchase Funnelor

Conversion Funnel

$

Leads

Website- Graphics- Copy- Structure

SEO

EmailDB

SocialMedia

Participation

DemandGenerator

PaidAdvertising

AffiliateMarketing

EmailMarketing

ContentMarketing

Connecting with Customers

David MackeyModshopperdbmackey@modshopper.com

Purchase Funnel (Wikipedia) http://en.wikipedia.org/wiki/Purchase_funnel

Conversion Funnel (Wikipedia) http://en.wikipedia.org/wiki/Conversion_funnel

References

Slides

David MackeyModshopperdbmackey@modshopper.com

http://www.slideshare.net/davidmackey351/presentations

Questions

David MackeyModshopperdbmackey@modshopper.com

Thank You

David MackeyModshopperdbmackey@modshopper.com