Sales Funnel Magic Bullet Module 1

Getting Started With Your Own Fabulous Funnel

How Can It Get Any Better Than This?

What are Funnels? • At the wide top, you’re still figuring out your ideal

customer

• The middle levels allow you to segment groups by income & specific need

– They don’t graduate to this section until they buy something

• The smallest bottom part are your most lucrative clients

What are Funnels?

• You can offer paid membership programs & other recurring, regular, monthly income models at both middle and end level

• You can also offer free membership sites, forums, & social media groups at the top end—the wide mouth.

Sales Funnel Example

Q: Can you have several bottom sections of a funnel?

• Yes, but high ticket items usually take more time to develop so most people end up with only one of these products

• Try developing add-ons or events to your high ticket item

• Never offer more than one free section in a funnel

Sales Funnel Example

Funnel Tips

• Don’t give away your products for free

• However, sharing relevant content should be done as often as possible – Tips, infographics, resources, tools

• Adjust your funnel levels as it fits your audience – If $97 is easy for them to pay, add this to a mid-section

Funnel Tips• The individual components of a funnel are

flexible & can be changed as it suits your audience

• The overall purpose of a sales funnel is not flexible – Process people from attraction to high-end exit or

partnership – Interest, capture & engage people for as long as

possible

Sales Funnel Components

• Leads – The first people into your funnel – They find your site through keyword searches, ads or

active promotion – Something attracted them to your site; they may be

interested, or they may not – The mouth of your funnel is a way for them to qualify

themselves as a potential customer

Sales Funnel Components

• Prospects – Leads who find something they want on your website – They usually subscribe to email lists right away – There is a high likelihood that prospects will make a

purchase of some kind – They stop being prospects the day they buy

Sales Funnel Components

• Customers – Prospects who have made a purchase – This is where great sales funnels start, not end – You want to keep these customers so:

• Start offering more paid products & services • Present these at the right times • You don’t have to pre-sell customers • Happy customers will buy from you again & again

Funnels Aren’t Just for Sales

• Use funnels for all kinds of sales & marketing processes – Create funnels within funnels – Each ending section deposits customers into the next

funnel – Create funnels for various stages of promotion – Create funnels for your entire selection of goods or

just for a single line of goods – Create funnels for each offering or campaign

Funnels Made Easy

• This is what your funnel is doing:

– Hooking someone’s interest – Drawing them in – Exciting them into buying by stripping away objections

& showing them rich benefits & advantages

Types of Funnels

1. Content Marketing Funnel – Create content for each stage of your funnel – There has to be a steady, timed flow – Long gaps in content creation will cause prospects to

find another expert

– To capture Leads: • Use landing or “squeeze” pages, teaser videos, teaser posts,

infographics

Types of Funnels

1. Content Marketing Funnel

–For Prospects: • Use Webinars, emails, mini-courses, social proof, empirical proof

(data, reviews, comparisons, how to videos)

–For Customers: • Use special offers, upgrades, “Customer only” opportunities, affiliate

opportunities, social media communities, customer or client newsletter or videos, podcast series

Types of Funnels

• The primary focus of a Content Marketing Funnel should be on suitable, highly focused content for each phase and enriching engagement

• You are going for engagement and community-building to cement loyalty and enthusiasm

Types of Funnels2. Conversion Funnel

– This is solely about the sign up – Consists of a series of content opportunities all

culminating in the same goal: Subscription

3. Purchase Funnel – Use in conjunction with content marketing & conversion

funnels – Focus on: promotional & marketing campaigns, tracking

& tweaking, increasing conversions, maintaining high-level CRM

How Funnels Work Together• Print out, sketch or write out each funnel

• Leave lots of room for tweaking & adjusting

• Build all 3 funnels simultaneously

• Cross-consistency is essential for strong funnels – Also helps build automatic fail safes to ensure you

stay on target

How Funnels Work Together• Use funnels to build strong campaigns, joint

ventures or side-ventures & strong client/ customer relationships

• Apply funnels to your business so it becomes rock-solid, with a single, powerful focus & strong customer/client engagement

• Funnels have been around “forever” because they work!

Homework: Worksheet & Checklist