purchase funnel design
DESCRIPTION
Connecting to customers with a digital marketing strategy.TRANSCRIPT
Agenda Introductions
Problem - Connecting with Customers
Solution - How to Create a Purchase Funnel
Questions
David [email protected]
Who Am I?Geek● B.Math in Computer Science with Electrical Engineering Electives
Honours, Co-op, University of Waterloo● 23 years of work experience in Telecommunications at Nortel/Avaya
- Programmer/Architect, Manager & Customer Support/Service
Digital Marketing Consultant● Solution Architect who makes it easy for customers to connect with businesses● Twitter: 77 Followers
Frustrated Shopper & Entrepreneur● Modshopper website● Twitter: 185 followers
David [email protected]
Marketing 101
UniqueValue
PropositionCustomer*
CustomerRelationships
Channels*
* Technology disruption forces business innovation
David [email protected]
Connecting with Customers Smart businesses work hard to make it easy for their customersto do business with them, but it requires investment in technology.
New Consumer DevicesDesktopLaptopTabletSmartphone
New ChannelsWebsiteSocial MediaResponsive Mobile Design & Mobile AppsEmail
InfrastructureData Analytics
David [email protected]
David [email protected]
DemandGenerator
Purchase Funnelor
Conversion Funnel
Data Analytics
Customer BusinessOwner
Connecting with Customers
David [email protected]
Customer BusinessOwner
Purchase Funnelor
Conversion Funnel
$
Leads
Website- Graphics- Copy- Structure
SEO
EmailDB
SocialMedia
Participation
DemandGenerator
PaidAdvertising
AffiliateMarketing
EmailMarketing
ContentMarketing
Connecting with Customers
David [email protected]
Purchase Funnel (Wikipedia) http://en.wikipedia.org/wiki/Purchase_funnel
Conversion Funnel (Wikipedia) http://en.wikipedia.org/wiki/Conversion_funnel
References
