publisher’s note / introducing atlanta senior life · 2016. 11. 4. · intown was acquired in...

Did you know that 10,000 Baby Boomers are turning 65 every day? I didn’t realize that so many members of the “Woodstock generation” were signing up for Medicare and Social Security already!

� at got us thinking about a local publishing opportunity geared toward this burgeoning segment of the population. With that in mind, we are pleased to announce that Springs Publishing LLC, parent company of Reporter Newspapers and Atlanta INtown, is introducing Atlanta Senior Life.

� e new monthly publication’s target audience is the � ourishing 65+ active senior population, which is the metro area’s fastest-growing age group according to the Atlanta Regional Commission. Atlanta’s senior population is a

large and diverse market, with active adults who have the means and motivation to enjoy their lives. Atlanta Senior Life will provide these readers with fresh, timely and engaging information focused on where they live.

Atlanta Senior Life will be similar in format to our other papers, with crisp graphic design and high-quality, full color printing. It will have an initial circulation of 20,000 copies, distributed to selected locations where active seniors live, work, volunteer and play in the north metro areas of Cobb, DeKalb, Fulton and Gwinnett counties.

Atlanta Senior Life represents our sixth community-oriented paper since the company was launched nearly 10 years ago with the Sandy Springs Reporter and Buckhead Reporter. We started the Brookhaven Reporter in 2009 and the

Dunwoody Reporter the next year; Atlanta INtown was acquired in 2013. Combined free circulation for the bi-weekly Reporter Newspapers and the monthly Atlanta INtown is 97,000 copies.

Look for Atlanta Senior Life around your community or � nd the digital edition online at atlantaseniorlife.com.

As always, I welcome your feedback; please email me at publisher@reporternewspapers.net.

Published by Springs Publishing LLC 6065 Roswell Road, Suite 225 Sandy Springs, GA 30328 Phone: 404-917-2200 Fax: 404-917-2201

SOURCES: U.S. CENSUS, ATLANTA REGIONAL COMMISSION

Steve LeveneFounder & Publisher

Springs Publishing LLC

Publisher’s Note / Introducing Atlanta Senior Life

A new way to reach active seniors

Projected increase in metro Atlanta’s65+ population between 2010 and 2020

Net worth of 65+ households is 2.5 times the national average

Number of Baby Boomers in the U.S.who are turning 65 every day

is the fastest-growing age groupin metro Atlanta65+

10,000

89%

2.5X

By Kathy Dean

Contributing Editor

kathydean@atlantaseni

orlife.com

Computers,

tablets and smartphon

es add

comfort and convenie

nce to people’s

lives every day. With

a few swipes or taps,

anything from pizza

to prescription refills

can be ordered, and e

verything from car se

rvices

to doctor appointmen

ts can be scheduled. O

nline

shopping means that n

o one lives too far fro

m a

store to get what they

need, whether it’s gro

ceries,

clothes or a car.

There are weather app

s that provide alerts t

o

dangerous conditions

and calendar apps tha

t send

out reminders for birt

hdays and appointm

ents.

Handheld devices kee

p shopping lists hand

y, list

out TV programs and

even help with cross

word

puzzle clues.

Most importantly, eve

ryone can keep in tou

ch

with family and frien

ds through texting an

d

social media sites, an

d that seems to be the

most

important benefit tha

t technology offers to

many

older adults. In fact, F

acebook’s 2014 demog

raphics

report showed that th

e number of adult use

rs over

the age of 55 had incre

ased during the previ

ous

three-year period by m

ore than 80 percent.

TECH SAVVYseniors lear

n to get comfortable

with the latest technolo

gy

facebook.com/AtlantaS

eniorLife

OCtoBER 2016 • Vol. 1 No. 1|

AtlantaSeniorLIFE.com

MAKING A DIFFERENCE

legendary

volunteer page 2

health & fitness

Pickleball—

what it is, where

to play it page 8

Senior LifeAtlanta

Fall leaf viewing

at Georgia state parks

page 10

Continued on page 4

Sandy Myers gets help

with her iPhone from

Pam Koch, a

volunteer with Blueha

ir Technology, during

a class held recently

at Saint Jude the Apost

le Catholic Church in

Sandy Springs.