publisher’s note / introducing atlanta senior life · 2016. 11. 4. · intown was acquired in...

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Did you know that 10,000 Baby Boomers are turning 65 every day? I didn’t realize that so many members of the “Woodstock generation” were signing up for Medicare and Social Security already! at got us thinking about a local publishing opportunity geared toward this burgeoning segment of the population. With that in mind, we are pleased to announce that Springs Publishing LLC, parent company of Reporter Newspapers and Atlanta INtown, is introducing Atlanta Senior Life. e new monthly publication’s target audience is the flourishing 65+ active senior population, which is the metro area’s fastest-growing age group according to the Atlanta Regional Commission. Atlanta’s senior population is a large and diverse market, with active adults who have the means and motivation to enjoy their lives. Atlanta Senior Life will provide these readers with fresh, timely and engaging information focused on where they live. Atlanta Senior Life will be similar in format to our other papers, with crisp graphic design and high-quality, full color printing. It will have an initial circulation of 20,000 copies, distributed to selected locations where active seniors live, work, volunteer and play in the north metro areas of Cobb, DeKalb, Fulton and Gwinnett counties. Atlanta Senior Life represents our sixth community-oriented paper since the company was launched nearly 10 years ago with the Sandy Springs Reporter and Buckhead Reporter. We started the Brookhaven Reporter in 2009 and the Dunwoody Reporter the next year; Atlanta INtown was acquired in 2013. Combined free circulation for the bi-weekly Reporter Newspapers and the monthly Atlanta INtown is 97,000 copies. Look for Atlanta Senior Life around your community or find the digital edition online at atlantaseniorlife.com. As always, I welcome your feedback; please email me at [email protected]. Published by Springs Publishing LLC 6065 Roswell Road, Suite 225 Sandy Springs, GA 30328 Phone: 404-917-2200 Fax: 404-917-2201 SOURCES: U.S. CENSUS, ATLANTA REGIONAL COMMISSION Steve Levene Founder & Publisher Springs Publishing LLC Publisher’s Note / Introducing Atlanta Senior Life A new way to reach active seniors Projected increase in metro Atlanta’s 65+ population between 2010 and 2020 Net worth of 65+ households is 2.5 times the national average Number of Baby Boomers in the U.S. who are turning 65 every day is the fastest-growing age group in metro Atlanta 65+ 10,000 89 % 2.5 X By Kathy Dean Contributing Editor [email protected] C omputers, tablets and smartphones add comfort and convenience to people’s lives every day. With a few swipes or taps, anything from pizza to prescription refills can be ordered, and everything from car services to doctor appointments can be scheduled. Online shopping means that no one lives too far from a store to get what they need, whether it’s groceries, clothes or a car. There are weather apps that provide alerts to dangerous conditions and calendar apps that send out reminders for birthdays and appointments. Handheld devices keep shopping lists handy, list out TV programs and even help with crossword puzzle clues. Most importantly, everyone can keep in touch with family and friends through texting and social media sites, and that seems to be the most important benefit that technology offers to many older adults. In fact, Facebook’s 2014 demographics report showed that the number of adult users over the age of 55 had increased during the previous three-year period by more than 80 percent. TECH SAVVY seniors learn to get comfortable with the latest technology facebook.com/AtlantaSeniorLife OCtoBER 2016 Vol. 1 No. 1| AtlantaSeniorLIFE.com MAKING A DIFFERENCE legendary volunteer page 2 health & fitness Pickleball— what it is, where to play it page 8 Senior Life Atlanta Fall leaf viewing at Georgia state parks page 10 Continued on page 4 Sandy Myers gets help with her iPhone from Pam Koch, a volunteer with Bluehair Technology, during a class held recently at Saint Jude the Apostle Catholic Church in Sandy Springs.

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  • Did you know that 10,000 Baby Boomers are turning 65 every day? I didn’t realize that so many members of the “Woodstock generation” were signing up for Medicare and Social Security already!

    � at got us thinking about a local publishing opportunity geared toward this burgeoning segment of the population. With that in mind, we are pleased to announce that Springs Publishing LLC, parent company of Reporter Newspapers and Atlanta INtown, is introducing Atlanta Senior Life.

    � e new monthly publication’s target audience is the � ourishing 65+ active senior population, which is the metro area’s fastest-growing age group according to the Atlanta Regional Commission. Atlanta’s senior population is a

    large and diverse market, with active adults who have the means and motivation to enjoy their lives. Atlanta Senior Life will provide these readers with fresh, timely and engaging information focused on where they live.

    Atlanta Senior Life will be similar in format to our other papers, with crisp graphic design and high-quality, full color printing. It will have an initial circulation of 20,000 copies, distributed to selected locations where active seniors live, work, volunteer and play in the north metro areas of Cobb, DeKalb, Fulton and Gwinnett counties.

    Atlanta Senior Life represents our sixth community-oriented paper since the company was launched nearly 10 years ago with the Sandy Springs Reporter and Buckhead Reporter. We started the Brookhaven Reporter in 2009 and the

    Dunwoody Reporter the next year; Atlanta INtown was acquired in 2013. Combined free circulation for the bi-weekly Reporter Newspapers and the monthly Atlanta INtown is 97,000 copies.

    Look for Atlanta Senior Life around your community or � nd the digital edition online at atlantaseniorlife.com.

    As always, I welcome your feedback; please email me at [email protected].

    Published by Springs Publishing LLC 6065 Roswell Road, Suite 225 Sandy Springs, GA 30328 Phone: 404-917-2200 Fax: 404-917-2201

    SOURCES: U.S. CENSUS, ATLANTA REGIONAL COMMISSION

    Steve LeveneFounder & Publisher

    Springs Publishing LLC

    Publisher’s Note / Introducing Atlanta Senior Life

    A new way to reach active seniors

    Projected increase in metro Atlanta’s65+ population between 2010 and 2020

    Net worth of 65+ households is 2.5 times the national average

    Number of Baby Boomers in the U.S.who are turning 65 every day

    is the fastest-growing age groupin metro Atlanta65+

    10,000

    89%

    2.5X

    By Kathy Dean

    Contributing Editor

    kathydean@atlantaseni

    orlife.com

    Computers,

    tablets and smartphon

    es add

    comfort and convenie

    nce to people’s

    lives every day. With

    a few swipes or taps,

    anything from pizza

    to prescription refills

    can be ordered, and e

    verything from car se

    rvices

    to doctor appointmen

    ts can be scheduled. O

    nline

    shopping means that n

    o one lives too far fro

    m a

    store to get what they

    need, whether it’s gro

    ceries,

    clothes or a car.

    There are weather app

    s that provide alerts t

    o

    dangerous conditions

    and calendar apps tha

    t send

    out reminders for birt

    hdays and appointm

    ents.

    Handheld devices kee

    p shopping lists hand

    y, list

    out TV programs and

    even help with cross

    word

    puzzle clues.

    Most importantly, eve

    ryone can keep in tou

    ch

    with family and frien

    ds through texting an

    d

    social media sites, an

    d that seems to be the

    most

    important benefit tha

    t technology offers to

    many

    older adults. In fact, F

    acebook’s 2014 demog

    raphics

    report showed that th

    e number of adult use

    rs over

    the age of 55 had incre

    ased during the previ

    ous

    three-year period by m

    ore than 80 percent.

    TECH SAVVYseniors lear

    n to get comfortable

    with the latest technolo

    gy

    facebook.com/AtlantaS

    eniorLife

    OCtoBER 2016 • Vol. 1 No. 1|

    AtlantaSeniorLIFE.com

    MAKING A DIFFERENCE

    legendary

    volunteer page 2

    health & fitness

    Pickleball—

    what it is, where

    to play it page 8

    Senior LifeAtlanta

    Fall leaf viewing

    at Georgia state parks

    page 10

    Continued on page 4

    Sandy Myers gets help

    with her iPhone from

    Pam Koch, a

    volunteer with Blueha

    ir Technology, during

    a class held recently

    at Saint Jude the Apost

    le Catholic Church in

    Sandy Springs.