publisher’s note / introducing atlanta senior life · 2016. 11. 4. · intown was acquired in...
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Did you know that 10,000 Baby Boomers are turning 65 every day? I didn’t realize that so many members of the “Woodstock generation” were signing up for Medicare and Social Security already!
� at got us thinking about a local publishing opportunity geared toward this burgeoning segment of the population. With that in mind, we are pleased to announce that Springs Publishing LLC, parent company of Reporter Newspapers and Atlanta INtown, is introducing Atlanta Senior Life.
� e new monthly publication’s target audience is the � ourishing 65+ active senior population, which is the metro area’s fastest-growing age group according to the Atlanta Regional Commission. Atlanta’s senior population is a
large and diverse market, with active adults who have the means and motivation to enjoy their lives. Atlanta Senior Life will provide these readers with fresh, timely and engaging information focused on where they live.
Atlanta Senior Life will be similar in format to our other papers, with crisp graphic design and high-quality, full color printing. It will have an initial circulation of 20,000 copies, distributed to selected locations where active seniors live, work, volunteer and play in the north metro areas of Cobb, DeKalb, Fulton and Gwinnett counties.
Atlanta Senior Life represents our sixth community-oriented paper since the company was launched nearly 10 years ago with the Sandy Springs Reporter and Buckhead Reporter. We started the Brookhaven Reporter in 2009 and the
Dunwoody Reporter the next year; Atlanta INtown was acquired in 2013. Combined free circulation for the bi-weekly Reporter Newspapers and the monthly Atlanta INtown is 97,000 copies.
Look for Atlanta Senior Life around your community or � nd the digital edition online at atlantaseniorlife.com.
As always, I welcome your feedback; please email me at [email protected].
Published by Springs Publishing LLC 6065 Roswell Road, Suite 225 Sandy Springs, GA 30328 Phone: 404-917-2200 Fax: 404-917-2201
SOURCES: U.S. CENSUS, ATLANTA REGIONAL COMMISSION
Steve LeveneFounder & Publisher
Springs Publishing LLC
Publisher’s Note / Introducing Atlanta Senior Life
A new way to reach active seniors
Projected increase in metro Atlanta’s65+ population between 2010 and 2020
Net worth of 65+ households is 2.5 times the national average
Number of Baby Boomers in the U.S.who are turning 65 every day
is the fastest-growing age groupin metro Atlanta65+
10,000
89%
2.5X
By Kathy Dean
Contributing Editor
kathydean@atlantaseni
orlife.com
Computers,
tablets and smartphon
es add
comfort and convenie
nce to people’s
lives every day. With
a few swipes or taps,
anything from pizza
to prescription refills
can be ordered, and e
verything from car se
rvices
to doctor appointmen
ts can be scheduled. O
nline
shopping means that n
o one lives too far fro
m a
store to get what they
need, whether it’s gro
ceries,
clothes or a car.
There are weather app
s that provide alerts t
o
dangerous conditions
and calendar apps tha
t send
out reminders for birt
hdays and appointm
ents.
Handheld devices kee
p shopping lists hand
y, list
out TV programs and
even help with cross
word
puzzle clues.
Most importantly, eve
ryone can keep in tou
ch
with family and frien
ds through texting an
d
social media sites, an
d that seems to be the
most
important benefit tha
t technology offers to
many
older adults. In fact, F
acebook’s 2014 demog
raphics
report showed that th
e number of adult use
rs over
the age of 55 had incre
ased during the previ
ous
three-year period by m
ore than 80 percent.
TECH SAVVYseniors lear
n to get comfortable
with the latest technolo
gy
facebook.com/AtlantaS
eniorLife
OCtoBER 2016 • Vol. 1 No. 1|
AtlantaSeniorLIFE.com
MAKING A DIFFERENCE
legendary
volunteer page 2
health & fitness
Pickleball—
what it is, where
to play it page 8
Senior LifeAtlanta
Fall leaf viewing
at Georgia state parks
page 10
Continued on page 4
Sandy Myers gets help
with her iPhone from
Pam Koch, a
volunteer with Blueha
ir Technology, during
a class held recently
at Saint Jude the Apost
le Catholic Church in
Sandy Springs.