publicis media - ihr€¦ · 5 client client connecting with four streamlined & modular...

1

Publicis Media

2

A bit about me…

What I do…

What I am going to talk about…

3

Three years ago, Publicis Groupe had a traditional holding company structure

4

StarcomZenith

Mediavest | SparkOptimedia | Blue 449

PTSDigitasHealth

Publicis Health

Publicis WorldwideMSL

Leo Burnett Saatchi & Saatchi

BBHProdigious

SapientNitroSapient Consulting

DigitasLBiRazorfish

CLIENT

In 2016, we transformed into a connecting company through the Power of One

5

CLIENT

CLIENT

Connecting with four streamlined & modular solution hubs with the client at the core

6

The world’s largest

marketers trust us

with their business

& brands

1,600+ ACCOUNTS

7

Publicis Groupe Transformation

HOLDINGCOMPANY

PLATFORMCOMPANY

CONNECTINGCOMPANY

8

INDISPENSABLE PARTNER IN

THEIR OWN TRANSFORMATION

TO BE OUR CLIENT’S

9

Publicis Media is grounded in 3 core principles

TRUS T TAL ENT TRANSFORM AT ION

Transparent media

ecosystem

Digital, data, content &

tech

Harnessing media to drive

business

10

Scale & expertise where you need it

230

115

23,500Staff

ASIA PACIFIC

43 offices in 18 countries

Headcount: 5,075

AMERICAS

60 offices in 18 countries

Headcount: 9,439

EMEA

127 offices in 79 countries

Headcount: 8,986Offices

Countries

11

A brand led organization, supported by

global practices

Data

Sciences

GLOBAL MEDIA NETWORKS

People First

Content

PMXCommerce

GLOBAL PRACTICES

Strategic

Studio

12

EACH BRAND HAS ITS OWN UNIQUE CULTURE

THE OPEN

SOURCE

MEDIA

AGENCY

THE HUMAN

EXPERIENCE

COMPANY

WE ARE THE

ROI AGENCY

WE ARE THE

CONNECTED

MARKETING

AGENCY

WE BRING

HEAT TO

BRANDS

BUILT FOR THE

RELENTLESS

PURSUIT OF

RESULTS

13

WITH INTERCONNECTED TEAMS THROUGHOUT THE AGENCY…

PU B LIC IS TEAM SAMSUNG

14

WHERE IT STARTS

TO GET COMPLEX…

15

THE MEDIA AGENCY PROFILE OF THE PAST IS LONG GONE

MEDIA PLANNERS

From this…… To this……

MEDIA

BUYERS

ACCOUNT

MANAGEMENT

Data Scientists

Econometricians

Data Analysts

Engineers

AI and

Machine Learning

Creative Directors

E-CommerceMobile strategists

16

HOW TO HIRE FOR DIFFERENT AGENCY

CULTURES INTO VERY DIVERSE TEAMS

THE CHALLENGE

17

FROM COMPANY CULTURE TO

HIGH PERFORMING CULTURE

OUR FOCUS NEEDS TO ADAPT

18

LAB1 &

THE NEXT GENERATION BOARD

HOW WE ARE TRANSFORMING

19

20

ASSESSMENT FOR HIRE

PREDICTIVE MODELS

A HAPPINESS

HEALTHCHECK

MEASUREMENT

22

THANK YOU