psych matters at ogilvy lab's behavioural science day - feb 2014

http://psychmatters.co @ChinwagPsych

Psych Matterswhere behavioral science

meets business…a community

http://psychmatters.co @ChinwagPsych

Psych Matterswhere behavioural science

meets business…a community

http://psychmatters.co @ChinwagPsych

hello. my name is Sam

I usually forget to introduce myself…sam@chinwag.com - @toodlepip

http://psychmatters.co @ChinwagPsych

WhyPsych Matters?

Pic (cc) Patti Haskins on Flickr

http://psychmatters.co @ChinwagPsych

Our Story• Social media• Big Data• Improving Analytics• The Search for Meaning

It’s time to find a behavioural scientist

Pic (cc) hermanuslemmer

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The Godfather

http://psychmatters.co @ChinwagPsychPic (cc) Betsey Weber

http://psychmatters.co @ChinwagPsychPic (cc) HSM Brasil

http://psychmatters.co @ChinwagPsych

Six Principles of Influence1. Reciprocity

2. Commitment3. Social Proof

4. Likability5. Authority6. Scarcity

http://psychmatters.co @ChinwagPsych

Psych Matters• Online and offline• Surface practical insight• Business-friendly• Case studies• Research• Startups

Help us curate the best behaviouralscience in business

http://psychmatters.co @ChinwagPsych

Psych Effectiveness Awards• Coming Soon• Entries 10 April• Winners Autumn 2014• Want to be a judge?

Pic (cc) Brad Kozlek

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A Huge Plug• Pic of a huge plug

Pic (cc) Adam Mulligan

http://psychmatters.co @ChinwagPsych

Chinwag Psych London• 9/10 April 2014• 9 Apr – Workshops• 10 Apr – Conference– Persuade– Optimise– Analyse– Anticipate

http://psychmatters.co @ChinwagPsych

Get involved!

http://Psychmatters.co @ChinwagPsych Google+ - http://chw.ag/LZL29O LinkedIn - http://chw.ag/1hipZ17 https://www.facebook.com/ChinwagPsych

Pic (cc) davsans

http://psychmatters.co @ChinwagPsych

Bedtime Reading

Neuromarketing Toolkit@OptimiseOrDie

http://psychmatters.co@ChinwagPsych/PsychStars@ChinwagPsych/OgilvyLabDay

http://chw.ag/1bxUTOh