psych matters at ogilvy lab's behavioural science day - feb 2014

http://psychmatters.co @ChinwagPsych

Psych Matterswhere behavioral science

meets business…a community


Psych Matterswhere behavioural science

meets business…a community


hello. my name is Sam

I usually forget to introduce myself…[email protected] - @toodlepip

mailto:[email protected]


WhyPsych Matters?

Pic (cc) Patti Haskins on Flickr

http://chw.ag/1nw0Mh8




Our Story• Social media• Big Data• Improving Analytics• The Search for Meaning

It’s time to find a behavioural scientist

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http://www.flickr.com/photos/21454141@N07/6898294077/in/photostream/

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The Godfather

http://psychmatters.co @ChinwagPsychPic (cc) Betsey Weber


http://www.flickr.com/photos/34666709@N00/6280953850/in/photolist-az2wKL-anfkTS-848zTi-eoEjFG-fVAFur-85KixT-bYGzhs-aYtspt-aYBrCF-aYtrMM-aYtruX-aYBszx-aYtt7g-aYBqYi-aYtv7Z-aYttoz-aYtuDT-eeCZrb-9JR5MC-85ibA5-85f4fc-9JNccZ-azqmF4-azsYaj-azsYEW-azqjeH-azqiNR-azsYdu-azqjng-azqjti-angHhc-aoymFC-eexfXR-ancxuc-89e8Se-89hnxf-89hnaL-89hn4J-89hmYq-89e8sn-89e7x4-89e7tZ-89e83K-fVAFu7-fVB1yZ-ancumn-anb7cr-agpYDN-dvtRGk-bsSj9U-85qaCo

http://psychmatters.co @ChinwagPsychPic (cc) HSM Brasil


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Six Principles of Influence1. Reciprocity

2. Commitment3. Social Proof

4. Likability5. Authority6. Scarcity


Psych Matters• Online and offline• Surface practical insight• Business-friendly• Case studies• Research• Startups

Help us curate the best behaviouralscience in business


Psych Effectiveness Awards• Coming Soon• Entries 10 April• Winners Autumn 2014• Want to be a judge?

Pic (cc) Brad Kozlek


http://www.flickr.com/photos/amulligan/370214398/in/photolist-yHrQS-HFHf5-NK4h8-4hdNNt-4E7hJH-4LjBA4-5jaiZe-5pZVUZ-5q5g59-63cytK-6TkA2v-7jyi4i-7oN8Ye-7tKvT9-7F68je-7YcWUL-iKkf8H-8qxXeq-cPkQSy-aDNbXH-7Qy2Md-839FR5/

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A Huge Plug• Pic of a huge plug

Pic (cc) Adam Mulligan


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Chinwag Psych London• 9/10 April 2014• 9 Apr – Workshops• 10 Apr – Conference– Persuade– Optimise– Analyse– Anticipate


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Bedtime Reading

Neuromarketing Toolkit@OptimiseOrDie

http://psychmatters.co@ChinwagPsych/PsychStars@ChinwagPsych/OgilvyLabDay

http://chw.ag/1bxUTOh



http://twitter.com/ChinwagPsych/PsychStars

http://twitter.com/ChinwagPsych/PsychStars

http://twitter.com/ChinwagPsych/OgilvyLabDay



http://www.amazon.co.uk/Webs-Influence-Psychology-Online-Persuasion/dp/0273772953/ref=sr_1_1?s=books&ie=UTF8&qid=1392337265&sr=1-1&keywords=webs+of+influence

http://www.amazon.co.uk/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

http://www.amazon.co.uk/Hooked-Guide-Building-Habit-Forming-Products/dp/1494277530/ref=sr_1_1?s=books&ie=UTF8&qid=1392337298&sr=1-1&keywords=hooked+nir

http://www.amazon.co.uk/Predictably-Irrational-Hidden-Forces-Decisions/dp/0007256531/ref=sr_1_1?s=books&ie=UTF8&qid=1392337281&sr=1-1&keywords=predictably+irrational

http://psychmatters.co/2014/02/neuromarketing-toolkit-craig-sullivan/

psych matters at ogilvy lab's behavioural science day - feb 2014

Marketing