proximity unity
Post on 20-Jun-2015
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Proximity and Unity
• By:– AJ Newman– Nikko Schaff– Jeremy Pletter
What Is Proximity?
The bond betweenpeople and betweenelements on a page
In other words, theconnection between thegraphics and how they
affect the viewers
Here is analbum cover:
Notice the relationship between the two figures.One is normal and the other is a demon like figurein a burning forest. But yet, they relate becausethey are the same person and this lets the viewermake their own conclusions to the “story” behindit.
Take notice tothis billboard ad:
Notice how Burger King’s Whopper can’t fitinto McDonald’s Big Mac box. This relationshipcauses the viewer to recognize the purpose ofthe ad. Burger King is basically insultingMcDonalds and yet they aren’t at the sametime…
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