proximity marketing platform bluevibe presentation
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ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Bluevibe Proximity Marketing SystemProximity Marketing System
Cytech LtdCytech Ltdwww.cytech.grwww.cytech.gr
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
IntroductionIntroduction
Bluevibe: A Bluetooth Proximity Marketing System. Proximity Marketing: localised (electronic) wireless distribution of Proximity Marketing: localised (electronic) wireless distribution of promotional content associated with a particular place. promotional content associated with a particular place.
Bluevibe: 2 ways to Proximity Marketing Content-push campaigns:
broadcast messages to the public automatically via Bluetooth
Interactive: using a mobile phone application Web Surfing (facebook, livescores, msn, wikipedia) polls, trivia, questionnaires, games
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
BenefitsBenefits Rich interaction:
Multimedia content (video, mp3, images, text, etc.)
Contact consumer directly, on their most personal device
Immersive experience
Bluetooth means free
Central, real-time campaign management
Real-time Live Statistics – Measurable Results
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe SystemBluevibe System
Bluevibe Hotspot(bluetooth-equipped smart mini-pc)
Bluevibe Manager (web-based management tool)
Bluevibe Browser (mobile application for interactive services)
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Content Push ExampleContent Push Example
Message from Bluevibereceived
User authorisation for content reception
Message stored at InboxClick to open image
Incoming message
from Bluevibe
Bluevibe Hotspot
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Hotspot 2.0Bluevibe Hotspot 2.0
fast: 21 to 42 simultaneous Bluetooth connections
small: fits anywhere easy: zero configuration range: of up to 80 meters affordable: 2 years free
support & hosting. Compatible with more than
400 Bluetooth devices Two modes of operation
Online Standalone
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Hotspot 2.0: Bluevibe Hotspot 2.0: Online modeOnline mode
Real-time campaign management
Ideal for large deployments
Real-time monitoring & statistics
Smart bandwidth usage ideal for GPRS/3G networks
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Hotspot 2.0: Bluevibe Hotspot 2.0: Standalone modeStandalone mode
No permanent Internet connection required
Only needs a power supply
Portability: Simply load the campaign data & take it with you
Combined statistics from all your Hotspots, on sync
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe SystemBluevibe System
Bluevibe Hotspot(bluetooth-equipped smart mini-pc)
Bluevibe Manager (web-based management tool)
Bluevibe Browser (mobile application for interactive services)
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe ManagerBluevibe Manager
Central management and administration Hotspot configuration
Push and interactive campaign creation and monitoring
Campaign statistics and reports
Full auditing
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Manager (Bluevibe Manager (Cont.Cont.) (
Content management for multimedia content Images, mp3, videos
Time schedule and hotspot selection per content
Show current nearby users of each hotspot
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Manager (Bluevibe Manager (Cont.Cont.) (
User profiles for permission marketing campaigns
Helpful tools Business card creator (vcf)Business card creator (vcf) Manual PushManual Push 3gp video converter3gp video converter
Built To Order: campaign types campaign types mobile applicationsmobile applications
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe SystemBluevibe System
Bluevibe Hotspot(bluetooth-equipped smart mini-pc)
Bluevibe Manager (web-based management tool)
Bluevibe Browser (mobile application for interactive services)(mobile application for interactive services)
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe BrowserBluevibe Browser
Java mobile application (based on Open Source Fire UI Engine)
More than 200 devices supported
The first and only mobile browser with Bluetooth Web Access
Interactive applications poll, trivia, games, downloads
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Browser (xHTML)Bluevibe Browser (xHTML)
Mobile Web (xHTML) support
Stay connectedStay connected
Access to thousands of Access to thousands of websites websites
Create your own mobile Create your own mobile website website
Free Access via Bluetooth
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Browser (WWW)Bluevibe Browser (WWW)
Access to popular sites FlickrFlickr Facebook Facebook WikipediaWikipedia Instant Messenger Instant Messenger
(MSN, Yahoo, GTalk, etc)(MSN, Yahoo, GTalk, etc)
Runs across platforms: Compatible with majority Compatible with majority
of mobile phonesof mobile phones
not only PAN enabled not only PAN enabled mobilesmobiles
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Browser (Customization)Bluevibe Browser (Customization) Bluetooth Communication
alternatively GPRS/3G, for remote access
Add your services to Bluevibe Browser on-the-fly No need to repackage and No need to repackage and
redistribute the applicationredistribute the application
Fully Theme-able
Custom-made, branded application development
ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Cytech Ltd.Cytech Ltd.
Science & Technology Park of Crete,Heraklion, P.C. 71110Crete, Greece
Tel: +30 2810 391940Fax: +30 2810 391941Web: http://www.cytech.gr/ - http://www.bluevibe.net/E-mail: info@bluevibe.net
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