promotional campaign cb

Welcome to the world of

marketing

Personality Traits of Consumer &

Product Promotional Campaign

Consumer who are Verbalizers

Definition

•Consumer who prefer written or verbal information .•Point by point explanation or detailed description required.

Special features of our spa

Other features

1) Foot Reflexology via machine and massage equipments

2) Body treatment, body scrubs & body wraps

3) Aroma therapy & other relaxing therapies 4) Facial treatment 5) Comfortable sitting area 6) Calm and soothing ambience with soft and

delighting music. “Let harmony, tranquillity surrounds you,

time stands still & a deep sense of relaxation washes over”

Promotional strategy• Tele branding and advertisements on the

channels like NDTV Good Times, Travel Living• Printed detailed ads in the magazines like

cosmopolitan, lifestyle magazines• Pamphlets and brochure with detail information• Attractive packages • Corporate discounts• Free passes and discount coupons as awards

and prizes • Online marketing, Pop-ups and emails• “Relax, renew & recharge” is the Punch line of

our spa

Consumer with high

Ethnocentrism

Definition

• The consumers likelihood to accept or reject foreign made productsEthnocentric consumers feel it is wrong to purchase foreign-made productsThey can be targeted by stressing nationalistic themes

Chauki dhani

special feature

Other feature

• Mirror of Rajasthani culture since 1989.• The display of traditional huts and

workmanship will take you back to the older times.

• Experience the rich warmth and rustic charm of a typical Rajasthani Village at Chokhi Dhani

• The festivities never end here. Live dance and music performance all through the evenings

• The artificial forest with roar sounds of animals and tribes, boating, horse riding, camel riding, elephant riding

Cont...• Facility of photo studio with traditional look, a national

art and craft market, a museum and many more places showing Rajasthani village culture , villagers' lifestyle with a dining hall, renowned for the mouth watering and typical Rajasthani food “MANUHAR” (mouthful catering)

• Showing real picture of Rajasthan which is still there in villages, art Bani Thani, the wall decorations, the cow dung plaster, the pure food, the fresh air, the traditions, the costumes and at last but not least the feelings.

“A place where you will enjoy to come and forget to leave , place where you and your family love to come again and again”.

Promotional campaign• Chauki dhani e-brochure.• Chauki dhani news letter.• Bill boards.• TV advertisement.• Online marketing as ethnics 5 star

village resort• Word of mouth.• Tie-ups with tours and travel

agencies.• Free passes via FM Radio.

Consumers With High Dogmatism

Definition

• A personality trait that reflects the degree of rigidity a person displays toward the unfamiliar and toward information that is contrary to his or her own established beliefs.

• High dogmatic-discomfort with new product.

• Low dogmatic-like to try new product

BARBIE: DOLLY DOLLS

Product features

• Introducing robotic dolls: remote operated

• Vibrant colors ,Skin friendly• Durable• Fine finish • Easy to clean• Attractive range• Soft• Additional Dress & accessories kit

available with specific range.

Our Brand Ambassador

Promotional campaign

• Advertisement on kids channel like pogo, cartoon network.

• Daily soaps channel like Sony ,colours.zee etc.• Display in kids brand like Lilliput & jinny jony.• Showcasing in multibrands retail outlets.• Print media like kids comics , women magzines• Sponsorship in kids events and kids fashion

shows

Consumer With High Materialism

Definition• The degree of consumer attachment to

a worldly possession. • The extent to which a person is

considered “materialistic. • Characteristic of materialistic people: • Value acquiring and showing-off

possessions-Are particularly self-centered and selfish-Seek lifestyles full of possessions-Have many possessions that do not lead to greater happiness..

Atulya golden jewellery

Special Features

Other features• High in aesthetic appeal: Perfect blend

of traditional and contemporary• Excellent clarity and luster with smooth

edges• Customize and intricate design• Designer jewellery (Diamond studed,

gold, pearl, polki, kundan)• Collection for different occasions with

high fashion appeal• Attractive designs with variety of range

Promotion campaign

• Promotions by events: Fashion shows• Display in national and international

jewellery shows• Advertisements on Televisions• Print ads in women magazines: Femina

etc• Sponsorships of events• Promotions by branded beauty saloons• Bill boards• Online marketing, pop ups

Our Brand Ambassador

Consumer with Low Optimum Stimulation level (osl)

Definition

1) (OSL) seems to reflect a person’s desired level of life style stimulation .

2) LOW OSL CONSUMER – OSL<LSL

Special Features

Other Features:

• Rides and attractions : Water rides, thrill rides, roller coaster

• Refreshment and food centers.• Children’s fairy land & animal theme

park, Disney characters• Gardens and Activity games, scary

house.• Rain dance floor.• Pay as you go.

Promotional Campaign

• Advertisement on T.V• F.M radio• Bill boards• Pamphlets & brochures• Bulk promotional Sms • Print media like newspaper , magzines• Word of mouth

Inner Directed consumers

Definition

• Consumers who tend to rely on their own inner values & standards in evaluating new product• More likely to be consumer innovators • Tend to prefer ads that stress product features and benefits matching with their own values and beliefs.

“REFLECTION” designer outfits and accessories

Special Features

Product Features• Attractive range of different designer outfits: Party

wear, casuals, evening wears, beach wears

• Wide and fashionable range of footwears sandles & stale toes along with matching accessories, belts and

hand bags.

• Customized design solutions

• Vibrant and playful colors

• Attractive variety of range•

Promotional Campaign

• Online marketing• Sponsorship of events• Ads on television• Printed ads in women magazine• Showcasing in multi brand retail outlets• Bill boards• FM Radio• Promotional SMS

THANK YOU