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Promoting and

Integrating

Sustainability

and SCP into

Tourism PoliciesJana Apih

GoodPlace Factory of

Sustainable Tourism

Zagreb, 24.04.2017

Ljubljana

Tourism

Petra Stušek

Town of Mali Lošinj

Tourist Board of theTown of Mali Lošinj

Tourist Board of

the Town of

Mali Lošinj

Katarina

Golubović

FestambienteSu

d

Mr Franco

Salcuni

UNEP- PAP RAC

Ms Željka

Škaričić

Top dow and bottom up case

Slovenia Green is a structured national

programme for development of sustainable

tourism on all levels.

Slovenia Green is a label and certification

programme for destinations and providers.

Slovenia Green provides positioning on global

market, motivates destionations to continous

monitoring and improvement, benchmark,

promotion.

GREEN SCHEME OF SLOVENIAN

TOURISM (GSST) –

SLOVENIA GREEN

GSST - main characteristics

1.Holistic approach.

2. Based on global indicators (ETIS + GSTR).

3. Progress oriented.

4. Allows international comparisons.

5. Tool for positioning and promotion.

6. Globally, locally, NATIONAL CHARACTER.

7. Complex.

8. Globally certified and verified.

For destinations

GDS

NACIONALNO

ETIS

1. Tourism provider (accommodation)

joins the scheme.

2. Signs the Slovenian Green Policy.

3. Presents a valid green certificate by

one of the organizations GSTC

recognizes.

4. Financal suport by Ministry of

economics.

BUSINESS LEVEL

Receives the label Slovenia Green.

Is included in promotional activities by

STO.

Reports on its progress on annual basis.

Destinations: Re-evaluation every 3 yrs.

Business: Once validity expires, presents

new valid certificate.

DESTINATIONS AND

BUSINESS

SLOVENIA GREEN

20 destinations. 11

accommodations.

IN PROCESS

20 destinations. 8

accommodations. 3agencies.

COUNTRY BASED

ASSESMENT OF

SLOVENIAFirst country which went trough the

process of country based assesment

by Green Destinations.

A commitment to implement

sustainibily in to policies on all levels.

OUR GOAL

Slovenia -

100% green

4 cases

• Ljubljana- Green Capital of Europe, Ms

Petra Stušek, Ljubljana Tourism

• Lošinj, the Island of Vitality towards

sustainable development, Ms Katarina

Golubović, TB Mali Lošinj

• “FestambienteSud” sustainable festival, Mr

Franco Salcuni

• ICZM as a framework for the integration of

environmental sustainability concerns into

tourism policies, Ms Željka Škaričić,

UNEP- PAP RAC

Thank you for your attention!

www.goodplace.si

jana@goodplace.si