promoting and integrating sustainability and scp into ... zagreb.pdfpromoting and integrating...
TRANSCRIPT
Promoting and
Integrating
Sustainability
and SCP into
Tourism PoliciesJana Apih
GoodPlace Factory of
Sustainable Tourism
Zagreb, 24.04.2017
Ljubljana
Tourism
Petra Stušek
Town of Mali Lošinj
Tourist Board of theTown of Mali Lošinj
Tourist Board of
the Town of
Mali Lošinj
Katarina
Golubović
FestambienteSu
d
Mr Franco
Salcuni
UNEP- PAP RAC
Ms Željka
Škaričić
Top dow and bottom up case
Slovenia Green is a structured national
programme for development of sustainable
tourism on all levels.
Slovenia Green is a label and certification
programme for destinations and providers.
Slovenia Green provides positioning on global
market, motivates destionations to continous
monitoring and improvement, benchmark,
promotion.
GREEN SCHEME OF SLOVENIAN
TOURISM (GSST) –
SLOVENIA GREEN
GSST - main characteristics
1.Holistic approach.
2. Based on global indicators (ETIS + GSTR).
3. Progress oriented.
4. Allows international comparisons.
5. Tool for positioning and promotion.
6. Globally, locally, NATIONAL CHARACTER.
7. Complex.
8. Globally certified and verified.
For destinations
GDS
NACIONALNO
ETIS
1. Tourism provider (accommodation)
joins the scheme.
2. Signs the Slovenian Green Policy.
3. Presents a valid green certificate by
one of the organizations GSTC
recognizes.
4. Financal suport by Ministry of
economics.
BUSINESS LEVEL
Receives the label Slovenia Green.
Is included in promotional activities by
STO.
Reports on its progress on annual basis.
Destinations: Re-evaluation every 3 yrs.
Business: Once validity expires, presents
new valid certificate.
DESTINATIONS AND
BUSINESS
SLOVENIA GREEN
20 destinations. 11
accommodations.
IN PROCESS
20 destinations. 8
accommodations. 3agencies.
COUNTRY BASED
ASSESMENT OF
SLOVENIAFirst country which went trough the
process of country based assesment
by Green Destinations.
A commitment to implement
sustainibily in to policies on all levels.
OUR GOAL
Slovenia -
100% green
4 cases
• Ljubljana- Green Capital of Europe, Ms
Petra Stušek, Ljubljana Tourism
• Lošinj, the Island of Vitality towards
sustainable development, Ms Katarina
Golubović, TB Mali Lošinj
• “FestambienteSud” sustainable festival, Mr
Franco Salcuni
• ICZM as a framework for the integration of
environmental sustainability concerns into
tourism policies, Ms Željka Škaričić,
UNEP- PAP RAC
