promote & engage: ways to amplify your talent brand --talent connect 2013

PROMOTE & ENGAGE WAYS TO AMPLIFY YOUR TALENT BRAND

STRATEGIC ADVISOR

SOCIAL STRATEGY & BRAND

@SoCalGirl

TALENT

ACQUISITION

STRATEGY

CEO & FOUNDER

STACY DONOVAN ZAPAR

@StacyZapar

FORTUNE 500

RECRUITER

TRAINER

DINA MEDEIROS

AGENDA

TALENT BRAND CONTENT AMPLIFY

@SoCalGirl @StacyZapar #intalent

5 most important trends shaping the future of recruiting

1

2

3

4

5

Social professional networks are increasingly impacting quality of hire

Employer branding is both a competitive threat and a competitive

advantage

Data is used to make better hiring and branding decisions

Companies are investing in hiring internally to stop talent from walking out

the door

Companies are figuring out the mobile recruiting terrain

TALENT BRAND

@SoCalGirl @StacyZapar #intalent

people

employer brand

culture

perks

leadership

alumni

network

current employees

candidate experience

reputation

perception

transparency

authenticity

Employee Value Proposition Company Culture

People Candidate Experience

TALENT BRAND

What is YOUR talent brand?

@SoCalGirl @StacyZapar #intalent

THE FACTS

83% Agree that talent brand

has significant impact

on the ability to hire

great talent.

Lower cost per hire by up to 50%.

Reduce employee turnover by up

to 28%.

Influence the conversation with

candidates. If you don’t, someone

else will.

@SoCalGirl @StacyZapar #intalent

of recruiters don’t understand

their own talent brand.

50%

@SoCalGirl @StacyZapar #intalent

TALENT BRAND AMPLIFY

CONTENT

@SoCalGirl @StacyZapar #intalent

GREAT CONTENT

TELLS A STORY...

a ,

transparent story of

what it’s like to work

at your company.

relevant

PR / AWARDS

MARKETING CORPORATE BLOG

EARNINGS ANNOUNCEMENTS

JOB POSTINGS

CHARITABLE CAUSES

COMMUNITY EFFORTS

TEXT THE NORM

@SoCalGirl @StacyZapar #intalent

LINKEDIN TODAY

DEPARTMENT BLOG

INDIVIDUAL BLOG

GOOGLE ALERTS

INDUSTRY

PUBLICATIONS

THOUGHT LEADERS

PHOTO

INTERNAL COMMUNICATIONS

HIRING TEAM

POP CULTURE

HUMOR

YOU TUBE

TEXT THE IDEAL

@SoCalGirl @StacyZapar #intalent

“ ”

Great content makes people

want to share, care or swear.

@prsarahevans

@StacyZapar @SoCalGirl #intalent

http://www.youtube.com/watch?v=Z0UpBjaUMkQ

@StacyZapar @SoCalGirl #intalent

@SoCalGirl @StacyZapar #intalent

Web developer with a job.

Web developer without a job.

AMPLIFY

@StacyZapar @SoCalGirl #intalent

@StacyZapar @SoCalGirl #intalent

4X

WHO ARE ENGINEERS CONNECTED TO?

OTHER ENGINEERS!

@SoCalGirl @StacyZapar #intalent

@SoCalGirl @StacyZapar #intalent

@SoCalGirl @StacyZapar #intalent

STATUS UPDATES

Blackberry

Blackberry - Sponsored

Blackberry Sponsored

@StacyZapar @SoCalGirl #intalent

AMPLIFY

@SoCalGirl @StacyZapar #intalent

@StacyZapar @SoCalGirl #intalent

@StacyZapar @SoCalGirl #intalent

@SoCalGirl @StacyZapar #intalent

CREATE A CONTENT CALENDAR

GOALS

ENCOURAGE your recruiters and hiring team members to

like / share / comment! INCENTIVIZE them!

Content

curation,

schedule

posts for the

week

Engage,

follow back

Engage Engage,

follow back

Engage Engage,

#FF

SUN MON TUE WED THURS FRI SAT

30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN

CANDIDATE EXPERIENCE

HOW DO YOU KNOW IF YOUR TALENT

BRAND STRATEGY IS WORKING?

Only 1/3 of talent acquisition leaders say they

consistently measure their talent brand.

@SoCalGirl @StacyZapar #intalent

= 700K

3M

ENGAGEMENT

REACH

TALENT BRAND INDEX

How attractive you are to

prospective candidates

23%

@SoCalGirl @StacyZapar #intalent

TALENT BRAND INDEX

HOW LIKELY ARE YOU

TO ATTRACT TALENT?

WRAP

TALENT BRAND CONTENT AMPLIFY

@SoCalGirl @StacyZapar #intalent

Q&A