programming like a human, digiday video anywhere summit, april 10
Post on 15-Apr-2017
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OUR V IEW OF THE WORLD IS CHANGING
R E A L LY C O M P E T I N G W I T H T H E S E B R A N D S
“ TH E H U MA N S”
WHY IT’S HARD FOR MEDIA BRANDS
TO BE HUMAN
Brand Vo i c e M i s s i on S ta tement S ty l e Gu idesVa lue P ropos i t i ons P rogramming S t ra teg ies
• Build Empathy
• Collaborate Freely
• Share “Origin Stories”
• Embrace Imperfection
• Show Gratitude
Top 5 Th ings Humans Brands Do W el l
Thankyou!
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