productcamp austin spring 2010 - start with the story
Post on 16-May-2015
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Product Management: Start With The Story
Joshua Duncanwww.twitter.com/joshua_dwww.arandomjog.com
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CASE STUDY
Storytelling is by far the most underrated skill in business*
*Crush It! (Gary Vaynerchuk)
*
http://gapingvoid.com/
Word of mouth, a time-honored marketing tactic, now acts like a megaphone on steroids
BrandDigital (Allen Adamson)
Sizzle Fizzles
Today, the product can and should be the center of the marketing conversation. The product will be your most powerful marketing tool. (Baked In, Bogusky)
Write the Commercial First
X
The product has a story, and the marketing makes it sing**Baked In:, Alex
Don’t FORGET the DEMO
More video is uploaded to YT in 60 days than all 3 major US networks created
in 60 years*
Everybody at SXSW this year was talking about Plancast (which is a great thing) but it is hard to find out what it is they do!
Resources• SUV - http://www.flickr.com/photos/hamed/282241413/sizes/l/• Crowd - http://www.flickr.com/photos/visbeek/2242177289/sizes/l/• Nobody - http://gapingvoid.com/2006/12/29/the-nobody-cares-manifesto/• Bacon - http://www.flickr.com/photos/izik/4262920567/• Button - http://www.flickr.com/photos/photograham/277281172/sizes/l/• Sing - http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/• Superman -
http://www.flickr.com/photos/chanchan222/3219255790/sizes/l/• Stick - http://heathbrothers.com/resources/• Youtube -
http://sites.pressatgoogle.com/sundance2010/general-youtube-stats• Video - http://www.flickr.com/photos/fensterbme/1990023423/sizes/l/• Plancast – http://www.plancast.com• Evernote – http://www.evernote.com
Resources
Baked In by Alex Bogusky and John Winso
Made to Stick by Dan and Chip Heath
The Back of the NapkinBy Dan Roam
Resources
Ignore Everybody by Hugh Macleod
Crush Itby Gary Vaynerchuk BrandDigital
By Allen P. Adamson
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