product vision - the product vision board
Post on 13-May-2015
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Day 2: Product Vision
The product vision board
Product vision board
Target group
= who are you creating the product for
= who will use it & who will pay for it
The right size
Discoverable
Specific enough / not to specific
Several smaller groups / one large group
Target group
What is their gender?
Target group
Where do they live?
Target group
Are they rich,
poor or in
between?
Target group
Are they
trendsetters
or old-
fashioned?
Target group What is
their age?
Target group What is their
intellectual
level?
Needs
= which needs & wants of the target group is your product fulfilling
Mapped to target groups
Dig to the most basic need (5 why’s)
Difficult to find the exact need
Emotion
Needs
Need versus want
Antibiotic - People die without it
Aspirin - Makes people feel better
Vitamin - Prevents people to get sick
Homeopathy - Makes people believe they will get better
Product
= what are your USP’s
Mapped to needs & target groups
Top 3-5 features / method
Differentiators
Product
Value
= what is the value of your product to the target groups (based in their needs)
Money
Emotion / feelings
Business value
Better, faster, cheaper, …
Value
It saves time,
better
performance
Value
More child
friendly than
others
Value
Better security,
more
thrustworthy
Value
More comfort,
higher usability
Value Cheaper, more
profits
Competitors and alternatives
= who will they compare you with
Similar products / services
How it’s done now
Alternatives that can be used
Competitors and alternatives
Vision statement
= short sentence to give a first impression
Granny proof!
What – why – who – how
1-2 sentence introduction
Remember it
What the world will look like if you’ve changed
it
Vision statement
Dyson hot + cool
Fastest whole room heating in
winter. High velocity air to
cool in summer.
Vision statement
iPhone 5
Loving it is easy. That’s why
so many people do.
Vision statement
Microsoft Windows 8
More beautiful, more flexible,
more you. And very, very
fast.
Questions?
top related