agile product planning - roman pichler · product planning! with the vision!board! ... develop a...
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Agile Product Planning with the Vision Board
Roman Pichler!@romanpichler!
romanpichler.com!
★ Product Camp London, April 2013 ★
• Product management consultant and trainer – Specialised in agile and lean prac3ces
• Business owner and product manager – I try to walk my own talk
2 © 2013 Pichler Consul3ng Ltd
About me
Vision
The Product Planning Levels
Product Strategy
Tactics
Path to!the goal!
Steps!
Overarching!goal!
3 © 2013 Pichler Consul3ng Ltd
Little!attention!
Lots of!attention!
Target group Product Needs Value
Vision Statement
Which market segment does the product address?
Who are the target users and customers?
Which needs does the product fulfil?
How does it create value for its users?
Which emotions will it evoke?
What are the three to five top features?
What are its unique selling points?
How is the product going to benefit the company?
Will it, for instance, increase revenue, enter a new market, develop the brand, reduce cost, create valuable knowledge?
Crisp summary of the vision / idea.
The Vision Board
http://www.romanpichler.com/
4 © 2013 Pichler Consul3ng Ltd
Target group Needs
Vision Statement
Product Value
A Sample Vision Board
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Users: Product managers and product owners!
Customers: Mid-size to large enterprises!
Develop a digital product canvas to help teams create great products and to grow Pichler Consulting.!
Have an effective tool for creating new products while taking advantage of GreenHooper features!
Leverage the existing investment; minimise the cost of acquiring a new tool!
Tablet app; data is held in GreenHopper!
Looks like a physical canvas; intuitive to use!
Provides templates for personas, stories, scenarios!
Open up a new revenue stream!
Develop our brands /reputation!
Research & Valida3on with the Board
Users and Customers
New!insights!
Problem!interviews &!observation!
6 © 2013 Pichler Consul3ng Ltd
Capturing Addi3onal Informa3on
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Extend the!
board!
Summary
• The Vision Board allows you to express your vision and your product strategy – Shared ownership and alignment with the development team and stakeholders
• The board helps you validate your ideas and to carry out focused research
• The Vision Board provides guidance for your Product Canvas or backlog
8 © 2013 Pichler Consul3ng Ltd
More Informa3on
• You can find out more about the Vision Board and product planning at: http://www.romanpichler.com!
• For ques3ons or feedback, please contact me at: [email protected]!@romanpichler!
9 © 2013 Pichler Consul3ng Ltd
CONSULTINGAND TRAININGIN AGILEPRODUCTMANAGEMENTAND SCRUM
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Get in touch:
+44 (0) 7974 203772 [email protected]
www.romanpichler.com www.allthingsproductowner.com