printer's quick start for twitter

twitterDo I hear a bluebird?

Objectives

NetworkBuild CommunityProvide Customer ServiceSellProspectsBranding & AwarenessFundraise

December 2008 Dell Outlet (@delloutlet) Posted e-commerce links to Twitter $1 million online sales MarketingProfs, Twitter Success Stories

Twitter as a sales tool?

www.twitter.com

Create your profile

Start to tweet

Add shortened link to your post

Find, using twellow.com

Or find w/twitter, and Follow

TweetDeck.com

Twitter’s ‘Help’ screen

Does twitter fit your company’s strategy? Create, personalize your company profile Delegate twitter maintenance Find people and companies Write posts that encourage followers Engage your employees Monitor twitter activity

Twitter checklist

Strategy – where’s your network?

Create, personalize your profile

Marketing-the messageSales–lead generationCustomer Service–customer care i.e., SW Airline–listen, reach outField Service –Intel, proactive, trouble-shoot

Delegate

www.twellow.com twitter ‘yellow pages’ http://search.twitter.com/ real time results for all mentions http://www.twitterlocal.net/ download, allows location based follows

Find friends, companies

Post consistentlyBe yourselfShare interesting infoLink to blog or article, use bitly Create a contestAsk a question, request feedbackGood baseline followers: 100-200

Post ‘hooks’ for new followers

Publish company guidelines i.e. – Intel Social Media Guidelines Encourage but don’t mandate Allow/encourage posts to both company and personal profiles

Share your great company culture, softball league, awards, employees involved in community events

Motivate your employees

Create a CRM field for your Social Media tool (twitter, LinkedIn, Facebook)Number of followersClick-through’s to your website

Monitor/Measure Results

Help screenshttp://www.marketingprofs.com

http://mashable.comhttp://www.hubspot.com http://www.socialmediatoday.com

http://webworkerdaily.com

Resources

Thank You!

Mary MekelburgMekelburg Consultingmmmklbrg@charter.net262.364.6439www.linkedin.com/in/marymekelburgFollow me on twitter @Mary_Mekelburg