principal product designer - or for them? about your customers, mvp … · 2020-01-29 · what is...
Post on 04-Aug-2020
1 Views
Preview:
TRANSCRIPT
Privileged & confidential
MVP vs MDP: About your customers,
or for them?
1
Privileged & confidential
Hello.
2
Privileged & confidential
Who am I?
3
Clementine BrownI’m Principal Product Designer at Red Badger, Lead Instructor at General Assembly, and I’ve been designing for
the web since before the smartphone
Privileged & confidential
Who is this?
4
Privileged & confidential
What is MVP?(Minimum Viable Product)
5
Privileged & confidential
MVP is trying to answer this question:
What is the minimum I need to solve the core problem, get to market and validate against customer feedback?
Privileged & confidential
What is MDP?(Minimum Desirable Product)
7
Privileged & confidential
MDP is trying to answer this question:
What is the minimum product I have to build to provide a great experience
and enough value for the user to come back again?
Privileged & confidential
Using a merely viable product is like visiting someone who’s sleeping. They’re alive, but not
that fun to spend time with.
9
What makes a great product, Start-Up Guy?
Desirability
Viability
Feasibility
Customer
Business
Technology
(Viability)
(Feasibility)
(Desirability)
ProductCustomer
Business
Technology
(Viability)
(Feasibility)
(Desirability)
How do you deliver a great product, Start-Up Guy?
Useful
Valuable
Feasible
Desirable
Esteem
Love
Physiological
Self-actualisation
Safety
Feasible
Valuable
Useful
Desirable
“Gestalt FTW!”
“The whole is other than the sum of the parts”
Aristotle
Privileged & confidential
When the gestalt is great the product feels inherently
complete no matter if it has all the features
21
Privileged & confidential 23
Privileged & confidential 24
Privileged & confidential
Very Satisfied
Dissatisfied
Fullyimplemented
Notimplemented
Basic needs(viable)
Delighters(desirable)
The Kano Model
Privileged & confidential
Dissatisfied
Fullyimplemented
Notimplemented
Very Satisfied
Privileged & confidential
Dissatisfied
Fullyimplemented
Notimplemented
Very Satisfied
Basic needs(viable)
Privileged & confidential
Dissatisfied
Fullyimplemented
Notimplemented
Very Satisfied
Basic needs(viable)
Delighters(desirable)
Privileged & confidential
Dissatisfied
Fullyimplemented
Notimplemented
Very Satisfied
Basic needs(viable)
Delighters(desirable)
With all this research, how do you avoid Analysis Paralysis,
Start-Up Guy?
Privileged & confidential
It occurs when people have too much information –
overanalyzing to the extent they outthink themselves until
they are completely lost
31
Build
Learn
Build
Learn Learn Learn Learn Learn
Build Build Build
Privileged & confidential
You’ll learn more by launching a desirable product
than repeatedly revising a viable one
33
So what now, Start-Up Guy?
Privileged & confidential
Focus on the why instead of what
Privileged & confidential
Don’t be guilty of doing too much
Privileged & confidential
Remember the power of building a community
Privileged & confidential
Go for the zen of two kinds of quality
Privileged & confidential
The moral of the story is:
Nail it then scale it
Privileged & confidential
Any questions?
42
43
Privileged & confidential 44
top related