press release

PRESS RELEASE

Presentation by:Jafar P Pjfrhira@gmail.com

Announcement of important messages or developement conserning themselves that organisation wish to convey the public at large, through

the press and other media.

MEANING

Contents of Press Releases

Product launches

Financial Results

New branches

Changing in Mngmt

Commmunity oriented initiatives

Tie-ups & Joint ventures

Awards & Achievements

Rating & Ranking

Research & Findings

Meeting & Conferences

ESSENTIALS OF EFFECTIVE PRESS RELEASE.......................................................................................................................

Brief and Focused

News paper friendly Language

Clear Heading

Prioritize Information

Provide Translations

Timely Insertion

Ensure Accuracy

LAYOUT OF PRESS RELEASES...............................................................................

ADVANTAGES OF PRESS RELEASES................................................................................................

Wide Coverage

Press Release are Free

DISADVANTAGES OF PRESS RELEASES.........................................................................................................

Partial / Modified Messages

Ignoring Press Relases

Thank you