press release writing: 10 powerful press release headline ideas

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10 Powerful Press Release News Angles You Can Leverage To Get Media Coverage The rules of news distribution have been turned upside- down. Now business can reach out directly to influencers and their target consumer through online press releases. You just need to know the rules of the online press release world... www.onlinePRmedia.com

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Page 1: Press Release Writing: 10 Powerful Press Release Headline Ideas

10 Powerful Press Release News Angles You Can Leverage To Get Media Coverage

The rules of news distribution have been turned upside-down.

Now business can reach out directly to influencers and their target consumer through online press releases.

You just need to know the rules of the online press release world...

www.onlinePRmedia.com

Page 2: Press Release Writing: 10 Powerful Press Release Headline Ideas

10 press release news angle ideas you can use to gain online and media visibility

www.onlinePRmedia.com

1. New product or service2. New blog or website3. Product or website enhancement4. Publication of new content5. Award or accolade announcement6. Upcoming event7. Contest announcement8. Promotion or sale announcement9. New strategic partnership10. New team hire

Page 3: Press Release Writing: 10 Powerful Press Release Headline Ideas

Questions to get you thinking....

www.onlinePRmedia.com

Have you added any new

products or services?Have you been invited to speak as a panelist at a seminar, webinar, or Twitter chat?

Have you published a ‘how to’ guide, an informational blog post, or a video online?

Are you planning a limited time sale or promotion?

Are you or will you be running a contest?

Were you quoted in

a recent blog post,

info product, article,

or interview?

Page 4: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

• If your title does not announce something timely or new it is not a press release.

“XYZ Company Offers Low Cost Hosting Services”“XYZ Company New $3 Per Month Blog Hosting Package”

• If your press release is announcing news from a company other than your own, it is an article.

“HTC Announces New Touch Pro2”

“ABC Wireless Will Now Carry New HTC Touch Pro2”

What a press release is NOTA press release is not an article or an ad

Page 5: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

• If your press release is stuffed with subjective claims about how great your company is, it is not an ad. Subjectivity belongs only in quotes from the company.

“XYZ Announces Launch Of The Best Exercise Program On The Market”

“XYZ Announces New Exercise Program Designed To Increase Metabolism By 10 Percent”

What a press release is NOTA press release is not an article or an ad

Page 6: Press Release Writing: 10 Powerful Press Release Headline Ideas

Press Release Angle #1New Product or Service

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• Announce the product or service. Identify the target audience and how it specifically solves their problem.

• Offer specific features and user benefits of the product or service

• Explanation of how the product functions or of specific features. (1-2 paragraphs)

• A quote that explains why your product or service is different from any other solution on the market.

• A quote that explains your reason for launching this product or service and how you hope it will help your customers.

• Provide some background about your company, and why you are qualified to launch this new product or service.

““People don’t want new

products and services, they

want solutions.

Page 7: Press Release Writing: 10 Powerful Press Release Headline Ideas

““

Press Release Angle #2New Blog or Website

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• Announce how a new blog or website exists to provide a particular solution for your target audience.

• Offer specific features and user benefits of the new website or blog

• A quote that explains why the needs met by the new website or blog are different from any other solution on the market.

• Provide some background about your company, and why you are qualified to launch this new product or service.

No one cares if there is

another new website or blog in the world. They care about what it can

do for them.

Page 8: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

Press Release Angle #3Product or Website Enhancement

• Announce the product or website enhancement by stating how this change benefits the target audience.

• Explain why your company made these enhancements and what problem it solves in the marketplace.

• A quote that conveys how these changes make your product or service a leading force in your industry

• Explain exactly how the new features work (1-4 paragraphs)

• Provide some background about your company, and why you are qualified to lead in this industry

““People aren’t

interested in a new button or wizbang, they want to know

how this enhancement is going to make their life better.

Page 9: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

Press Release Angle #4Publication of New Content

• Announce the publication of the content by clearly stating the primary problem it solves for your target audience.

• State or list specifically what the person will be able to accomplish after consuming the content.

• A quote that explains specifically how consuming this piece of content will leave the reader better than before.

• Offer specific features of the content (number of pages, length of time, etc.)

• Give information on where and how to obtain the product. If online, be sure to provide the URL.

• Provide some background about your company, and why you are qualified to launch this new product or service.

““No one

wants one more thing to read or watch, they

want information

that will revolutionize their life or business.

eBook, White Paper, Audio, Webinar, Video, Etc.

Page 10: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

Press Release Angle #5Award or Accolade

• Announce the name of the company, the award won, and by whom the award was given.

• Explain the significance of the award (choose one or more of the following if it helps to promote the significance:

• The criteria that must be met to win the award• The number of companies/individuals competing for the award• How long the award has been presented (since 1981, 3rd annual, etc.)• The frequency of the award (annually, quarterly, etc)

• Explain specifically why the company/individual won the award.

• A quote from the recipient explaining what this award says about the company/individual's past, present, and future.

• Mention past awards or other actions similar to those that caused the company/individual to win the award.

• Explain how the company will continue to take and improve on those factors that helped it to win the award and how this will benefit your target audience and the industry as a whole."

““No one wants

to hear a bragger... but they do want to work with the thought-leaders and production-

leaders in the industry

Page 11: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

Press Release Angle #6Upcoming Event

• Announce that your company will be hosting or participating in a special event -- and why this event is meaningful for the target audience.

• Talk specifically about how your company is participating -- guest speaker, trade show booth, teaching a seminar, etc…

• State or list specifically a person will gain from attending the event.

• A quote that explains why your company chose to participate in (or host) this particular event and what you hope to accomplish by doing so.

• Give some logistical information on the event including its location, date, time, the frequency of the event, etc.

• Provide some background about your company, and why you are qualified to launch this new product or service.

““No one really

cares if you are going to be at or host

an event... they care

about what they will get

out of it.

Page 12: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

Press Release Angle #7Contest Announcement

• Announce what people can win and briefly mention what they need to do to win it.

• Announce who is giving the award, a more detailed description of the prize, who is eligible to win the prize, and when the winner will be announced. (1-2 paragraphs)

• Describe exactly what participants must do in order to enter the contest.

• A quote that explains why you decided to create this contest.

• Explain why entering contest will provide them with even more value than a chance to win the prize itself. (ex: ...will also enjoy our information-rich monthly newsletter packed with ideas to help them grow their business….).

• Describe how you serves its target audience and several key points that set your company head and shoulders above the rest.

• Give specifics about the contest such as deadlines, how winners will be notified, links to contest details, etc.

““People today are

leery of ‘free.’ They want to

know what you are getting out of it. It doesn’t hurt to explain why the contest is

mutually beneficial

Page 13: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

Press Release Angle #8Promotion or Sale Announcement

• Briefly announce the promotion or sale. This may be a percentage off, free shipping with purchase, contest with prize, etc.

• Talk about the specific product or service that is being promoted and how it specifically benefit your target market. (1-2 paragraphs.)

• A quote about what customers can gain by taking advantage of this limited time promotion or sale.

• Give specific details as to what the reader has to do in order to participate in the promotion or sale.

• Provide some background about your company. This includes the services and/or products you offer.

• A quote that explains why your company is offering this promotion to your valued customers.

““The purpose of

a sale or promotion is to create a sense of

urgency. A promotion or

sale should have a specific end date that is clearly stated.

Page 14: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

Press Release Angle #9Strategic Business Partnership or Alliance

• Announce that your company has formed a new business partnership with another company.

• Most important -- explain why this new partnership or alliance will be beneficial to current and future customers.

• A quote that really talks up the benefits of this partnership to your target audience.

• Give background info on your company and how your expertise lends to the goal of the partnership.

• Give background info on the partner company and how their expertise lends to the goal of the partnership.

• A quote that talks about how you anticipate this partnership growing in the future and your commitment to your customers.

““Customers don’t care about your partnership, they care

about what is in it for them.

Page 15: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

Press Release Angle #10New Hire Announcement

• Briefly announce the name of the person hired and what their title/position will be within the company.

• Talk about how this person will change the company from the perspective of the target audience. For example, this person is charged with creating a better customer service experience, more new product value, etc. (1-2 paragraphs)

• A quote that explains why this person was the ideal choice for the team.

• Provide specific details as to what this person brings to the table, and therefore customers and future customers. This will include their schooling, awards special industry designations, etc…

• A quote that talks about the excitement of the future for this company and how thanks to team members like the new hire, you are looking forward to making significant strides in xyz area.

““Customers

don’t care about the new person hired,

they care about what the new person hired will change

things for them

Page 16: Press Release Writing: 10 Powerful Press Release Headline Ideas

www.onlinePRmedia.com

• New product or service• New blog or website• Product or website enhancement• Publication of new content• Award or accolade announcement• Upcoming event• Contest announcement• Promotion or sale announcement• New strategic partnership• New team hire

10 press release news angle ideas you can use to gain online and media visibility

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Media PR Distribution Site

• Anchor Text Links• Search Engine Friendly URLs• Photo Embedding• Video or Slideshow Embedding• Distribution to News and Social Networks• Embedded Audio• File Downloads• Pull Quotes

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