press release
TRANSCRIPT
Announcement of important messages or developement conserning themselves that organisation wish to convey the public at large, through
the press and other media.
MEANING
Contents of Press Releases
Product launches
Financial Results
New branches
Changing in Mngmt
Commmunity oriented initiatives
Tie-ups & Joint ventures
Awards & Achievements
Rating & Ranking
Research & Findings
Meeting & Conferences
ESSENTIALS OF EFFECTIVE PRESS RELEASE.......................................................................................................................
Brief and Focused
News paper friendly Language
Clear Heading
Prioritize Information
Provide Translations
Timely Insertion
Ensure Accuracy
LAYOUT OF PRESS RELEASES...............................................................................
ADVANTAGES OF PRESS RELEASES................................................................................................
Wide Coverage
Press Release are Free
DISADVANTAGES OF PRESS RELEASES.........................................................................................................
Partial / Modified Messages
Ignoring Press Relases
Thank you