presented by: mike miller and paula hamilton brown∙miller communications march 20, 2013
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Empowering
Community
Spokesperson
s
Presented by:
Mike Miller and Paula Hamilton
Brown∙Miller Communications
March 20, 2013
• Parent• Doctor/Dentist• Youth• Ethnic, Health or
Community Advocate
• Merchant• Minister/Pastor• Teacher• Community Leader• Business Leader
What is a Community Spokesperson?
A local, unfunded individual with passionate interest in improving their
neighborhood or their community’s health
• Overwhelming• Limited Attention• Success:
– Local
– Personal
– Authentic
– Focused
What Kind of Communication Works to Affect
Change?
Communications Limitations
Government Limitations
•Speaking Restrictions
•Limited Flexibility
•Restrictions on Recommendations
•Outsider’s Perspective
•Facts
•Data
•Research
•Findings
•Stories
•Personal
•Perspectives
•Recommendations
Government’s
Role
Community Spokesperson’s Role
Partner with the Community
LHD Role:
• Recruit
• Educate
• Support
• Empower
Partnering with the Community
Stand Back!
•Spokespersons = allies not tools
•Initially uncomfortable
•Outcome:
–Power
–Impact
–Flexibility
–Sustainability
Empowering Passions:
– Safer, healthier communities
– Better places for children
– Opportunities
– Leadership
Building the Partnership
When to Pass the Baton
• LHD = data, research, facts
• Community Spokesperson = stories and recommendations
When to Pass the Baton
• Meetings
• Hearings
• Presentations
• Neighborhood Associations
• Funding Organizations
Opportunities Beyond Media
• In-person training and skill development (March 27 and April 16)
• Recruitment
• Train the trainer opportunities
• Watch Champions grow!
Next Steps…
• CX3 and RYD Webinars
• Media Relations and Messaging Webinarshttps://networktraining.webex.com
• Communications Resource Library http://www.cachampionsforchange.cdph.ca.gov/Library/prhome.aspx
• Network Public Relations Support Becky Larson, 916-449-5297, rebecca.larson@cdph.ca.gov
Kathryn Gardella, 916-322-2034, kathryn.gardella@cdph.ca.gov
Additional Resources
Contacts:
Communities of Excellence (CX3):Lynn Fuhrman, (916) 552-9862, lynn.fuhrman@cdph.ca.gov
Rethink Your Drink:Suzanne Morikawa, (916) 449-5420, suzanne.morikawa@cdph.ca.gov
Brown∙Miller Communications:Paula Hamilton, (925) 370-9777, paula@brownmillerpr.com
For CalFresh information, call 1-877-847-3663. Funded by USDA SNAP-Ed, an equal opportunity provider and employer. Visit www.CaChampionsForChange.net for healthy tips. •California Department of Public Health
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