presented by: mike miller and paula hamilton brown∙miller communications march 20, 2013
TRANSCRIPT
Empowering
Community
Spokesperson
s
Presented by:
Mike Miller and Paula Hamilton
Brown∙Miller Communications
March 20, 2013
• Parent• Doctor/Dentist• Youth• Ethnic, Health or
Community Advocate
• Merchant• Minister/Pastor• Teacher• Community Leader• Business Leader
What is a Community Spokesperson?
A local, unfunded individual with passionate interest in improving their
neighborhood or their community’s health
• Overwhelming• Limited Attention• Success:
– Local
– Personal
– Authentic
– Focused
What Kind of Communication Works to Affect
Change?
New Realities with New Media
• Respected• Reliable• Fact-Based• Full of
Integrity
Health Department Strengths
Communications Limitations
Government Limitations
•Speaking Restrictions
•Limited Flexibility
•Restrictions on Recommendations
•Outsider’s Perspective
• Authentic• Unfiltered• Real• Sustainable• Solutions-
Oriented
Community Spokespersons
•Facts
•Data
•Research
•Findings
•Stories
•Personal
•Perspectives
•Recommendations
Government’s
Role
Community Spokesperson’s Role
Partner with the Community
LHD Role:
• Recruit
• Educate
• Support
• Empower
Partnering with the Community
Stand Back!
•Spokespersons = allies not tools
•Initially uncomfortable
•Outcome:
–Power
–Impact
–Flexibility
–Sustainability
Successful Examples Examples of Success
Empowering Passions:
– Safer, healthier communities
– Better places for children
– Opportunities
– Leadership
Building the Partnership
Realistic Expectations
When to Pass the Baton
• LHD = data, research, facts
• Community Spokesperson = stories and recommendations
When to Pass the Baton
• Meetings
• Hearings
• Presentations
• Neighborhood Associations
• Funding Organizations
Opportunities Beyond Media
• In-person training and skill development (March 27 and April 16)
• Recruitment
• Train the trainer opportunities
• Watch Champions grow!
Next Steps…
• Identify 2 potential community spokespersons:
–What is their issue?
–What motivates them?
• CX3 and RYD Webinars
• Media Relations and Messaging Webinarshttps://networktraining.webex.com
• Communications Resource Library http://www.cachampionsforchange.cdph.ca.gov/Library/prhome.aspx
• Network Public Relations Support Becky Larson, 916-449-5297, [email protected]
Kathryn Gardella, 916-322-2034, [email protected]
Additional Resources
Contacts:
Communities of Excellence (CX3):Lynn Fuhrman, (916) 552-9862, [email protected]
Rethink Your Drink:Suzanne Morikawa, (916) 449-5420, [email protected]
Brown∙Miller Communications:Paula Hamilton, (925) 370-9777, [email protected]
For CalFresh information, call 1-877-847-3663. Funded by USDA SNAP-Ed, an equal opportunity provider and employer. Visit www.CaChampionsForChange.net for healthy tips. •California Department of Public Health
