presentazione wildix convention 2015

Wildix Convention 2015

Welcome

#wildixconvetion2015

Wildix Convention 2015

Stefano OslerCEO Wildix

2014 Results

Wildix Italy 2014

+ 26 %

14 New Partners

Wildix France 2014

+ 250 %44 New Partners

Wildix Germany 2014

13 New Partners

Wildix 2014 Performance

2013 2014

France3%

Italy97%

+38%

France14 %

Italy85 %

Germany1 %

Brand awareness

Tradeshows

Wildix

2011 2012 2013 2014 2015

+26 %

+28 %

+38 %

? %

Italy's economy is in recession

2014

Italian economy stagnates

At best it can be stable

2015

Italian economy stagnates

Less customers

More Competition

MARKET

Main Problems

Low Conversion Rate from Offers to Orders

Expensive Lead Scouting

Slow Market

Italian Market - Offers

waiting…

waiting…

waiting… waiting…

waiting… waiting…

waiting…

We have a problem

2009 - 2014 Innovation

We have a problem

2015 It’s time to change…

again

Target problems

LongSales Cycle

Not enoughLeads

for Wildix

Not enough leads

94 contacts

39 contacts 48 contacts 31 contacts

2011

2014

102 contacts

€ 6.800Costs 2014

€ 9.200Costs 2014

€ 7.500Costs 2014

€ 10.200Costs 2014

21 contacts

Leadcost 2011

Leadcost 2011

€ 66 € 98

€ 174 € 191 € 142 € 486

TOTAL

196

139

€ 82

€ 242

The Solution

Not enough Leads

Lead Generation on

Local Markets

Leads Generation Solutions

Leads

Prospect

Customer

VisitorsLead Generation

Long Sales Cycle

The solution

LongSales Cycle

PermissionMarketing

Permission Marketing

CUSTOMERSSTRANGERS FRIENDS

Seth Godin

Interruption Marketing

Telemarketing

Direct Mail

E-mail Spam

TV - Radio

Advertisement

Print Advertising

The average consumer is said to come into contact with 1 million advertisements per year – which is nearly 3000 per day.

How was your first date?

Permission Marketing

Seth Godin

Permission levels

05

04

03

02

01 Intravenous Permission

Points Permission

Personal Relationship

Brand Trust

Situational Permission

Interruption vs Permission

Interruption Marketing Permission Marketing

• Cost Efficient • High Conversion Rate • Establish Long-Term Relationships • Maintains Marketing Reputation

• One shot • Extremely competitive • Expensive

Permission Marketing - Crisco

1911

84.17 billion US$ of revenue 121,000 Employees

First contact

Deal

18 Months

Long Sales Cycle

Nurturing

Nurturing

Follow-upnurturing

InterestsProposal

Upselling

Permission Marketing

35

23

15

15

Permission Marketing

Permission Marketing

Infusionsoft

Small Business Sales and Marketing Software

Lead3000

Sales Letters

Success Story Germany

150 contacts

Sale

2 monthsnurturing

STARTER KITS

11

2015 Trade Marketing Project

2015 Trade Marketing project

for Wildix Ecosystem

2015 Trade Marketing Project

How can we keep in contact until they are ready to buy?

If they don’t buy immediately?

Where are ready-to-buy customers?

Wildix Convention 2015

Technical PointDimitri Osler

CTO

Convention Malta 2014

WSXTPOE

WMS 3.60

WMS 3.60 W-AIR 70 VIDEOCONFERENCE

NEW WP SERIES

Improved Audio Quality

New Design

New CPU

New User Experience

Glass-Like Display

History Sync

Phonebook

Name on Display

Presence

Presence Name on Display

AvailableDNDAway

User Login / Auto Configuration

Wildix PBXInternet

user: 106 pass: ***

pbx: acme

Welcome E-mail

DomainNumber

Password

History Sync

WP480

Compact Format

Bigger Display

8 Lines / BLF Keys

Increased Usability

132x64240x160

WP490

W-AIR SERIES

W-AIR 75

W-AIR 70 Belt Clip Vibration Module

+ +

W-AIR 150

Hardware

IP-65 Compliant

Abrasion (70 RCA cycles)

Drop Test (2 meters)

100.000 Key Press

Security

\

SOS Button

Pull CordStill Position

RunningMan Down

No Additional Software

SMS

Multi Usage

Office

IP-65 Certified

Vibra-call

Man Down Feature

Bluetooth

W-AIR 150

Belt Clip

Gigaset C600 GigasetN510

Spectralink400

Telephones 1 6 12Calls 2 4 6

XML Phonebook no Ext. Server Ext. ServerPresence no no noIntercom no no no

G.729 yes yes License!Man Down no no Ext. Server

W-AIR BASE Small Business

W-AIR Base Small Business

Single Cell

8 Phones

Max 4 Calls

Max 3 Repeaters

Intercom

Presence

Remote Phonebooks

AutoCodec - g729

User Login

Man Down

W-AIR Base Small Business

W24FXS

1 x RJ21 Connector

24 Port Status Leds

Metal Case

24 x RJ11 Ports

W24FXS

WILDIX UC GATEWAYS

Faster and Bigger Memory

Front Power Led

Faster Boot and Disk Access

Energy Saving 23 %

Front Disk Led

New WGW Hardware

Front Power Button

2 GB RAM DDR 3

Atom D2550SSD Drive

WMS 3.80

WMS 3.80

Outlook 365 Integration

Interface Restyling

WMS 3.80IBM TAM Tivoli Access Manager Support

New Hardware Support

Wildix Continuity

More than 200s Improvements and Fixes

Wildix Call Continuity

Incoming Call on WP480

call

Call Switch Key Call Switch Key

Call Switch on CTI Mobile

call

Call Switch on W-AIR

call

TAPI Driver and Outlook

CTIconnect PRO for single Line Usage

Increased Usability

Easy Call Generation Contact

POP-UP

History event in Outlook

Cloud?

“The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.”

CEBP

BYOD

On Demand

Global Reachability

Is This Cloud Telephony?

Back to the 80s !

Disadvantages of these solutions?• no local survivability • no mobile apps • no local lines (GSM / BRI) • no multi operator • no flexibility • no stable fax support • no call features

Unified Communications? Infrastracture Reliability?

Wildix presents

Wildix Cloud PBX

All Features Available

SecurityStability

Simplicity

Flexibility

Wildix made sure you have the best Cloud service, even in the most remote place on Earth

175 peering points

WMS Network and Wildix Cloud

Wildix PBXMaster

Wildix PBXSlave

WMP Cloud Integration

CREATE PBX

Advanced Phone

Conference Phone

Which future?

optional bluetooth? optional wifi?

no function keys? slow? big?

result:

worse than phones worse than tablets / PCs

WP600A

Dial pad

Function Keys

Multi position Stand

Usability

7” Display

800 x 480 pixel

Video

800x480

480x272

Touch Screen

PoE, WAN Port

LAN Port

WIFI 802.11b/g/n

Connectivity

USB 2.0

HD Handset

HD Speaker

iPhone Headset

Audio

Bluetooth

Answer / Hang UpNO EHS

Phonebooks

Presence

16 / 120 BLF

Door Phone Video

3rd Party Apps

Software

WP600A

New WP Series 2015

WP480 WP490 WP600A