presentation2

Thursday, 26 August 2010

RECRUITMENT

Jamal Sahel

2Listening And

Communication

2Listening And

Communication

2Listening And

Communication

+Critical Listening

+ Informative Listening - Requires concentration on message

+Relationship Listening - Helps you sympathise with both candidates and clients. ‘Silence is golden’

+Discriminative Listening - Actively listening to the tone, pitch and force of the speaker. Also aides in sorting fact from fiction and prioritise tasks/expectations and motivating factors.

3Determination And

Resilience

3Determination And

Resilience

3Determination And

Resilience

+Honesty - Strong foundations for being determined and proactive. The clearer and truer your ‘mission statement’, the more determined and proactive you will be in successfully completing the task (mission)

+Proactive and hardworking - Often go hand in hand. To be hardworking, you have to be proactive.

4Competitiveness

+Monetary - The marriage between personal and corporate targets and consequences makes for a more driven and focused consultant and more profitable company.

+Performance against peers/external competitors - Helps you understand your position within the company, sector or market as a whole.

5Understanding Clients And Candidates

+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee

+Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits)

+Wants and Needs - Makes for smoother business transactions and longer term repeat business.

INDUSTRY RESEARCH

MARKETING 7

+Process by which companies create customer interest in products or services.

+Generates the strategy that underlies sales techniques, business communications and business development

+Helps build customer relations

+Used to create, identify and highlight needs and wants of customer.

MARKETING (contiued)8

+Social Marketing:

PRODUCT SOLUTION

PROMOTION

INFORMATION

PLACEMENT ACCESS

+Social Marketing:

PRODUCT SOLUTION

PROMOTION

INFORMATION

PLACEMENT ACCESS

Public Relations (PR)

+ Is an industry concerned with maintaining the public image of high profile individuals, commercial businesses and organisations (also non profit organisations )

+ Involves the maintaining of communication streams between a client, and its public

+ Is often misunderstood to be advertising, but is an alternative to advertising.

Advertising

Difference between PR and advertising

ADVERTISING PUBLIC RELATIONS

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Paid Space Free Coverage

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Target Audience Hook Editor

Limited Unlimited

Humble Speculative

WRITING SYTLE Commercial messages Non Commercial Messages

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

EXPENSE

CONTROL

LONGEVITY

RECEPTION

CREATIVITY

LOCATION

AUDIENCE

CONTACT

EVENTS

Creative None

Discretional Once

Knowledge Indirect

Full News based

In-House Varied

Limited Unlimited

Humble Speculative

RIVAL COMPANIES AND KEY COMPETITORS

Major Players 13

+ Specialise in 10 sectors.

+Cover agency, private, public and non profit organizations.

+Only have 2 PR consultants (Davina Forbes and Jon Gloyne). It is the second lowest staffed division within the company. Both consultants have 3 years of experience in the company each.

+Company seems to pride themselves on industry knowledge above and beyond anything else. ‘Our consultants are all ex-industry experts who know exactly what to look for when finding your next superstar’

Major Players 14

Account Managment/Planning Business ServicesContent and Editorial Creative and Design Creative servicesDigital Sponsorship and Evenets MarketingPRResearch Insight and AnalysisSales

Composition of advertised jobs (by sector)

Major Players 14

2.7%1.2%

3.1%6.0%

7.6%3.3%

Major Players 14

Michael Page 15

+ Market themselves as ‘professional services’ recruitment company.

+Have 3700 employees, over 100 offices 28 counties worldwide.

+ 18 main sectors.

+ values as a company - Pride - Passionate - Never give in - work as a team - make it fun.

+68% of revenue generated outside the UK.

presentation2

client aspect

business model

clients5and candidates

candidate aspect

profitable company

new employee

business development

business communications

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