LEE BYUNG CHULL

• Founder of samsung group.

• Son of wealthy landowning family.

• Established samsung in Daegu as samsung sanghoe.

INTRODUCTIONMultinational corporationHeadquartered in Samsung

Town, Seoul, South Korea. It is South Korea's

largest chaebol and the world's largest conglomerate by revenue with an annual revenue of US $173.4 billion in 2008.

Composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics the world's largest electronics company.

Samsung company started moving into businesses such as insurance, securities, and retail.

In the late 1960s, Samsung Group began the electronics industry. It formed several electronics-related divisions.

HISTORY OF SAMSUNG1965-1971

Samsung –Sanyo electrical founding period

1972-1974

Samsung was setting the base for development.

HISTORY OF SAMSUNG1975-1976

revenue expansion period.

1977-1979

the fast development period.1980-1982

overcoming the depression, developing the tech.

HISTORY OF SAMSUNG1983-1985

leading the export and developing.1986-1989 changing the direction to overseas

HISTORY OF SAMSUN G1990-1999

Advancing towards the millennium.

2000-2002

Leading the digital convergence revolution.

HISTORY OF SAMSUNG

2002-2003

initiative to become world class company2003-2004

the first year as an excellent company.2004-2006

laying the foundation to become a world class co.

Focus: 4 Core MarketsHome Multimedia Mobile Multimedia

Personal Multimedia Core Components

View of the Samsung logo inside theTime Warner Center in New York City.

SAMSUNG LOGO 

“The elliptical logo shape symbolizes the

world moving through space, conveying a

distinctive

image of innovation and change. The first

letter, "S", and the last letter, "G,"

partially break out of the oval to connect

the interior with the exterior, showing

SAMSUNG's desire to be one with the

world and to serve society as a whole.” 

So what does Samsung do?• Samsung is involved in the consumer market and

business market.

CONSUMER PRODUCTS•Mobile Phones•Televisions•MP3 & Audio/Video•Cameras & Camcorders•Computers & Peripherals•Professional Displays•Printers & Multifunction•Home Appliances

BUSINESS PRODUCTS•IT Business Products•Professional Displays•Hospitality Solutions•Semi Conductor•LCD Panel•Telecommunications•Set Top Boxes•Storage•Fiber Optics

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