presentatie audio wire

Audio Wire

byBerend Braam

Milan Wolff

Online Experience

Problems

Improvements

The Old and the New Website

The Total New Experience

New Promotion

Forecasted Market Share

Introduction

Website wasn´t functioning

Too many customers didn´t buy anything

New website More sales

Company worked with:

Introduction

Sales conversion rates for Audio Wire Incorporated

23%

17%

11%

49%

Sales

User browsing only:Online sales for returning customers:Online sales for one-off customers:User abandoment during registration or purchase process:

5%

37%

27%

18%

13%

Market share

Audio WireBol.comAmazon.comKijkshop.nlOthers

Market share

High abandonment rate

Problems with checkout

Not easy to navigate

Cheap-looking design

Too many brochure-style photos

Not enough product information

Current Problems

Lay-out Payment system

Comparing products

Shopping cart

Prices

Pictures

Specifications

Improvements

The Old Website

The New Website

23%

38%

31%

8%

User browsing only:Online sales for returning customers:Online sales for one-off customers:User abandoment during registration or purchase process:

Forecasted sales conversion rates for Audio Wire Incorporated

Internet Campaign◦ Google advertisements◦ Pop-ups◦ Discount

Festivals

Commercials

Promotion New Website

Example of Commercial

23%

32%20%

12%

13%

Market share

Audio WireBol.comAmazon.comKijkshop.nlOthers

Thank you for your attention