preparing your company for social media challenges 23 rd annual corporate counsel conference 1 orrie...

Preparing Your Company for Social Media Challenges

23rd Annual Corporate Counsel Conference1

Orrie Dinstein GE Capital

Geanne Rosenberg Baruch College of the

City University of New York

Sara Jane ShanahanSherin and Lodgen LLP

Internal Sources of Challenges

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Careless Employees

Data-leaking employees

Whistle-blower employees

Challenge

External Sources of Challenges

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Challenge

Customers

Data hackers

Journalists

Social Responsibility Groups

Governmental Regulators

Social Media Usage

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25% of search results for the world’s 20 largest brands are links to user generated content

Twitter has 75 million users and is adding 300,000 a day

YouTube is the second largest search engine on the web

3.5 billion pieces of content are shared each week on Facebook

Source: engaguemedia blog

• Consumer products company, BigCo, is looking to acquire SmallCo, which is located in Smallville, a one company town

Pre-Merger Leaks

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Securing Data Post Merger

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Identify and secure servers; upgrade firewalls

Identify and encrypt laptops and remote computers, PDA’s, BlackBerry devices

Issue password protected PDA’s

Laid off Salesman Posts Customer List

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John V. Sales

John V. Sales

Just left SmallCo! Who wants some good leads on customers?

Here are my top 25 customers:

1.Jane Doe2.Ben Business3.McCompany

Factory Worker Discredits Products

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Customer Claims Injury from Flawed Product

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#bigcompanydangerous

Big Co

#faultyproducts

Journalist Writes Articles on Product Risk

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Risk Cited in Popular BigCo Product

Government Regulators Investigate Public Reports

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Attention Big Co

Request for Documents

RE: Consumer Safety and

Procedures

Questions?

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