Preparing Your Company for Social Media Challenges

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Orrie Dinstein GE Capital

Geanne Rosenberg Baruch College of the

City University of New York

Sara Jane ShanahanSherin and Lodgen LLP

Internal Sources of Challenges

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Careless Employees

Data-leaking employees

Whistle-blower employees

Challenge

External Sources of Challenges

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Challenge

Customers

Data hackers

Journalists

Social Responsibility Groups

Governmental Regulators

Social Media Usage

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25% of search results for the world’s 20 largest brands are links to user generated content

Twitter has 75 million users and is adding 300,000 a day

YouTube is the second largest search engine on the web

3.5 billion pieces of content are shared each week on Facebook

Source: engaguemedia blog

• Consumer products company, BigCo, is looking to acquire SmallCo, which is located in Smallville, a one company town

Pre-Merger Leaks

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Securing Data Post Merger

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Identify and secure servers; upgrade firewalls

Identify and encrypt laptops and remote computers, PDA’s, BlackBerry devices

Issue password protected PDA’s

Laid off Salesman Posts Customer List

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John V. Sales

John V. Sales

Just left SmallCo! Who wants some good leads on customers?

Here are my top 25 customers:

1.Jane Doe2.Ben Business3.McCompany

Factory Worker Discredits Products

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Customer Claims Injury from Flawed Product

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#bigcompanydangerous

Big Co

#faultyproducts

Journalist Writes Articles on Product Risk

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Risk Cited in Popular BigCo Product

Government Regulators Investigate Public Reports

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Attention Big Co

Request for Documents

RE: Consumer Safety and

Procedures

Questions?

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