power tools for nonprofits - 2010

Interactive Marketing

for Your Cause

the Neighborhood Centers Inc. experience…

More than just making friends

• Where are your peeps? Quantcast.com

• Always remember - Everything is an experiment.

• Bridge website, social media, emails, print campaigns

• The listening…oh, the listening!• But the bottom line is…

Content strategy

• Staff turns into

• Staff’s friends and family turn into

• Friends of friends that have no obligation and free will!

“The 3° of supporters”

The sweet spot! The golden egg!

The Pièce de résistance!

• Ask! (a lot) & Communicate expectations– Onboarding presentation & board seminar– Social Networking ‘business’ cards– Credit for their efforts– Policies that are straightforward and

welcoming of sharing

Staff starts the cycle

Our First Step: Listening

• Using tools to find conversations

Step 2: Share, share, share.

http://www.youtube.com/watch?v=_jGSI4Ufsa8

Step 3: Engaging the audience

Step 3: Engaging the audience

• http://www.youtube.com/watch?v=jO2wVdDn4oQ

• Hip hop

• http://www.youtube.com/watch?v=GU8VcP8AbWs

• thriller

Taking advantage of our 501(c)(Free) status…

Your handout is worth tens of thousands of dollars!

• More incentivized crowd-sourcing• Create more “online ambassadors”

for our cause• Micro-fundraising campaigns

Where we go from here