webinar-libraries supporting social good: tools and tips for outreach to nonprofits- 2016-12-15

Libraries Supporting Social Good: Tools & Tips for Outreach to Nonprofits

December 14, 2016

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Presenters

Chat: Susan Hope Bard, TechSoup

Kate Tkacik Funding Information Network

Foundation Center (New York, New York)

Crystal Schimpf TechSoup for Libraries

Jennifer Beggans Regional Foundation Center Free Library of Philadelphia

(Pennsylvania)


Today’s Agenda

•  Defining the Social Sector •  Libraries Supporting the Social Sector •  Training and Information Resources •  Regional Foundation Center, Free Library of Philadelphia •  Outreach to Nonprofits

Tools & Tips for Outreach to Nonprofits

Kate Tkacik Foundation Center New York, NY [email protected] @katetkacik foundationcenter.org/fin


Quick Poll

Are you actively supporting nonprofits at your library? If so, how? (Check all that apply) •  Outreach •  Resources •  Programming •  Other (type in chat) •  Not actively supporting nonprofits


The Social Sector


What (and who) is the social sector?


What (and who) is the social sector?

•  Nonprofit organizations •  Social businesses •  Funders:

•  Private foundations •  Corporate foundations •  Corporate giving programs •  Grantmaking public charities •  Individual donors

*Image source: Lucy Bernolz

Blueprint 2015: Philanthropy and the Social Economy http://www.grantcraft.org/assets/content/resources/blueprint_2015.pdf


Why should we reach out to the social sector?

$905.9 billion contributed to the US economy in 2013*

$358.38 billion in private giving* *(http://www.urban.org/research/publication/nonprofit-sector-brief-2015-public-charities-giving-and-volunteering)

11.4 million jobs, 10.3% of ALL private sector employment**

**(http://www.bls.gov/opub/ted/2014/ted_20141021.htm)


Why should we reach out to the social sector?

•  Community! •  Critical referrals •  Programming •  Advocates/stakeholders •  Funding opportunities


How can libraries support the social sector?

Information Resources + Training + Programming


Information Needs

Prospect/fundraising/comparator research •  Foundation Directory Online •  DonorSearch, WealthEngine •  GuideStar Start up/legal research •  Localized start up support:

grantspace.org/tools/nonprofit-startup-resources-by-state

•  Legal referrals Subject specific research for proposals •  IssueLab.org


Training + Network Needs

Training •  Fundraising planning •  Proposal writing •  Budgeting •  Board development •  Etc.

Networking •  Learn local landscape •  Connect with peers for

referrals + connections •  Connect with stakeholders

for board members, funders, major donors


GrantSpace.org


Local Chapters/Consultants


Local FUNDERS

Community foundations •  cfstandards.org/community-foundation-locator Regional Associations of Grantmakers •  givingforum.org/directory

Private, family, corporate grantmakers •  FDO Quick Start (free!): fdo.foundationcenter.org


Where can my library start?

A network of 450+ libraries, nonprofit resource centers, and community foundations providing free access to nonprofit

resources and trainings for their local communities.


Information Resources

•  Foundation Directory Online

•  Foundation Maps

•  Grants to Individuals Online

•  Core collection of publications related to grantseeking and proposal writing


Training Resources

•  Introduction to Finding Grants •  Introduction to Proposal Writing •  Introduction to Corporate Giving •  Introduction to Fundraising

Planning •  Introduction to Project Budgets


Network (for you!)


Network (for you!)

•  Professional development support

•  Network exclusive

learning opportunities, including an annual conference

•  Dedicated Network

“intranet”


Ready to give it a try?

Learn more or apply now: FOUNDATIONCENTER.ORG/FIN

OR!

Check out free resources: GRANTSPACE.ORG

Regional Foundation Center Free Library of Philadelphia

Jennifer Beggans Regional Foundation Center Free Library of Philadelphia [email protected] https://libwww.freelibrary.org/rfc/


Background: Regional Foundation Center •  40+ year history •  Part of a 54 branch system •  Over 70 programs per year •  2 dedicated staff members •  Located in the Business Resource & Innovation Center at the main library •  Advisory Council of local funders •  Operating Foundation for the Free Library of Philadelphia


#1 You Don’t Have To Do It All

1 part Foundation Programs •  Utilize organization's talent •  Interactive elements when comfortable

1 part Hired (Or free) Speakers •  Advisory Council •  Professional Orgs = Volunteers

1 part Hosting Other Organizations •  Easy & new audience •  Host a meetup

Intermediate Grantwriting

Introduction to Foundation Maps


#2 Data

Keep track of contacts, visitors, speakers and organizations

•  Nonprofits •  Speakers

Analyze the trends: •  Age of nonprofits visiting you •  What are they asking for •  What audiences are they serving

Actual Statistics 01-2016-06-2016


#2 Data Tools

Forms – Digital or Paper •  Uniform collection of data

Google – Forms & Analytics

•  Easy digital forms & immediate analysis

Excel

•  Hard drive versus Cloud LinkedIn

•  Stay connected to speakers & area organizations

View of our space


#3 – Research Your Audience

•  Who is in your area? •  What do they need? •  Who is not visiting you or coming to your programs? •  Who is providing programming for other areas of your library? •  Who is already working in your organization with a side job or past

career?

Major Gift Campaign


#3 – Research Your Audience : Ethical Stalking

What are your local fundraising groups? •  Can you attend any of their events? •  Can you send them information? •  Can you get someone to do a program for

you? •  Can you participate in a panel?

Who are your competitors?

•  What do they offer versus what you can offer?

•  What areas are you not competing for customers?

Meet the Funders Panel, Caitlin Seifritz


#3 – Research Tools

Foundation Directory Online & GuideStar •  What nonprofits & foundations are in

your area LinkedIn

•  Connect with staff at the organizations Constant Contact & Other Newsletters

•  Join mailing lists or competitors & area service providers

Community Calendars •  Go to events even if they are not

explicitly for nonprofits

ConstantContact Newsletter


#4 – Make It Easy Our online appointment request form: •  24/7 •  Background data •  Startup or Existing •  Needs vs Skills of customer &

staff •  Gives us space to say no if

needed •  Only required for one-on-one

assistance •  Allows them to request group

orientations


#3 – Make It Easy

Google generated charts


#4 – Make It Easy Our external visitor form:


#4 – Make It Easy

Our internal visitor / evaluation form: •  Immediate statistics •  Internal usage only •  Keeps track of repeat visitors

and new visitors •  Keeps track of program

quality •  Keeps list of comments or

praise from customers


#3 – Make It Easy

The data from our program evaluations let us make nice images like this. Piktochart


Takeaways

Area Associations •  Meet & Great / Host

Local Schools •  Resource orientations for classes

Competitors •  Research, Meet, Collaborate & Repeat

Area Service Providers •  Partners!

Go out at meet organizations and hand out your business card or material-

•  Create mutual beneficial relationships •  Everyone loves the library


Kate Tkacik Foundation Center

New York, NY [email protected]

@katetkacik foundationcenter.org/fin

Please type your questions in the chat window. Send twitter questions to @techsoup4libs

Questions?

Jennifer Beggans Regional Foundation Center Free Library of Philadelphia [email protected] https://libwww.freelibrary.org/rfc/


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