political campaigning goes digital

Political Campaigning GoesPolitical Campaigning Goes

Airhub TechnologiesAirhub Technologies

DigitalDigital

Introduction

Internet is fast becoming the medium of election communication as political parties across the world are logging on to the Internet and it is impacting the political system and voting behaviors. An interesting phenomenon in political communication is the use of social networking sites like Facebook, YouTube and Twitter, that are being used as a means of election campaigning. While the popularity of Internet is increasing in the West, elections in Asian countries are also fast adopting these new technologies.

Objective

• Political campaigning and The Internet

• What is the role of Internet in Political campaigning

• Other digital media to support online political campaigning

• Supported Stats

Political Campaigning and The Internet

• Always Available• Wide range of current information• Less expensive than other media commercials• Interactive • Social Media• Viral and Mass media messaging

Advantages

Drawbacks

• Niche Audience• Poor Bandwidth• Less Penetration

Role of Internet in Political Campaigning

• Publishing Campaign websites.

• Emailing the newsletters, events and schedules.

• Integrating Social Media (Face-book, Twitter, YouTube).

• Registration Volunteer Membership.

• Fund Raising.

• Mapping Polling Places

Internet makes way for better targeting the audience by

Campaign Websites

Campaign Websites

Your campaign website is your online campaign headquarters. The campaign website should have:

• A way to contact the campaign.

• A way to sign up for e-mails and/or text message updates

• A way for people to volunteer.

• Information about the candidate and the race.

• Integration with social media(FaceBook, Twitter, YouTube)

• Issue positions, map, polling place locations, etc.

Information

Mobilization

Integration

Participation

Campaigning

•Organizational History•Ideology•Press•News•Gallery

•Tour Schedule•Campaigning Diary•Volunteer Membership•Online Subscription to party publication

•Links to Homepages/ Partisan websites•Links to Politician‘s personal websites•Links to Party Institutions•Links to media

•Email Communication•Feedback, Discussion Board•Campaign Diary/ Blogs/•Online Chat rooms/ Opinion polls

•Banner Home, Pop-ups•Targeting ex-pat voters, Targeting constituency•Join an email update list, •Send an e-Card.

Campaign Websites – Best Features

Email Communication

Email Communication

• An E-mail list and opt-in options on your website.

• A 3rd-party API to process and send bulk E-mails

• Clear, concisely written E-mail “blasts” to send to volunteers/constituents

• A stable spam filter, ignoring it could get you blacklisted!

• Easy way for people to UNSUBSCRIBE

E-Mail communication is a valuable tool to help gain new volunteers and keep your constituents updated. To operate a good e-mail program, you need:

Social Media

Social Media

• Campaign organizers to thoroughly understand the interests of their demographical fan-base.

• Promoting their plans/policies.

• Connecting to young voters via online debates and discussion boards.

• Sharing videos and photos.

• Conducting online surveys/ polling on contemporary issues/ topics.

Social Media has proved that it is the best communication tool of choice for quickly mobilizing masses, helps in

Volunteer Membership

Volunteer Membership

• Recruit volunteers and train them

• Give individual tasks and make them follow on their own schedules.

• Motivate them to organize local meetings.

• Ask them to update the performance feedback to campaign staffers.

• Encourage them to collect voter opinion data.

This program always plays a essential role in political campaigning, where parties can

Volunteer Membership - Functional

Sign Up

Sign In

Content Manager

Events

Schedules

Info/ News

Membership Manager

Referral

Buddy List

Account Manager

Verification

Profile

Fundraising

Fundraising

• Online Payment gateway (credit card/ net banking).

• IPhone and Android based micro sites.

• Mobile messaging.

• Online fundraising tools.

• Social Networking.

In India, fundraising plays a large role in getting a candidate elected to public office. It can be done through

Mapping Tools

Mapping Tools

• Google Maps

• Segmental Polling area identification

• Route Maps to polling places

• Route Directions to Polling places.

These tools helps in giving geographical information about polling places online

Supported Statistics

Statistics - Internet

Demographic Users in Millns

Urban 86

Rural 14

Type of Internet in MillnsBroadband PC 14

Mobile Internet 52Data Stick 34

Internet Usage in %

Emailing 98

Searching 76

Downloading 69

JOB 62

Social Media 61

Travel 59

Statistics – Social Media

Social Media users in MillionsFB 61

Tweets 16

LinkedIn 15

FaceBook users age wise

FaceBook users gender wise

Statistics – Mobile

AP Demographic UsersUrban 44.2Rural 22.6

AP Mobile Subscribers density wiseRank Operator Total Subs Active Subs

1 Airtel 18.3 17.32 Idea 10 9.33 BSNL 9 6.74 Reliance 9.5 5.45 Tata 7.6 4.96 Vodafone 6.4 4.57 Aircel 1.6 1.28 Others 4.4 2.5

Statistics – AP Political

Gender Data

Male 27884277

Female 27926792

Total Voters 55811069

Total Population 84665533

Demographic DataUrban 18645289Rural 37165780

Literacy DataEducated 25176373

Un-Educated 30634696

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