planning for disruption
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B. S. Wise
Planning for Disruption: Nine steps toward agile online governance
J. Boye Philadelphia 2011May 5, 2011
Jay Collier • jay.collier@thecompass.com
B. S. Wise
Emerging media for learning organizations
• WGBH Educational Foundation
• Public Broadcasting Service
• Massachusetts Institute of Technology
• Dartmouth College
• Bates College
• Maine Department of Education
• The Compass LLC
Ted KerwinHouse calls
WikipediaMovable type
PargonBatch processing
PargonOllie SvensonReplacement cartidges
Mandy Goldberg
Horizontal hold
WikipediaChalk and erasers
Your product or service here?
GE Healthcare
Clayton Christensen
“A ‘disruptive innovation’ ...transforms an existing market or sector — or creates a new one — by introducing simplicity, convenience, accessibility, reliability, and affordability”
TelegraphTelephone
RadioTelevision
Cave wallsBamboo slips
ParchmentPaper
Movable typePrinting pressPhotograph
Motion pictures
Personal computerDigital networks World Wide Web
MEDIA
MEDIA
MEDIA
MEDIA
Written
Printed
Electronic
Digital
VerbalVisual
EXPERIENCEPhysical
mashdnart nate mightyboybrian wilhei schizoform mauricedb zest-pk wonderlane
Evolution of the online ecosystem
v0.99 - Jay Collier, 12/2/08
(Simplified)
Questions/comments? <mailto:jay.collier@thecompass.com> Authorized access across services
~2000Most knowledge
about an organizationwas on “the” Web site.
~2007
Range of organizationalIT governance and infrastructure
~2014
Web 1.0
Web 2.0
Media and content
hosted locally
Web 3.0?(or other buzzword?)
Knowledge about an organization started moving out into the “cloud.” Services, too.
Online experiences will be assembled automatically and securely, based on
personal and social interests, from services and systems hosted in the virtual cloud. Standard exchange
methods are critical.The first Web was “IT”
The next Web was “ME” and“US”
The Live Web “IS”
Phone Television
Enterprise data
Enterprise data
Web mediaand content
hosted locally
Enterprise data
Delicious
WordPress
Flickr
Google Docs
Wikipedia
YouTube
NetVibes
Share knowledge
Build connections
Use services
Emotiv.com
0
12.5
25
37.5
50
Who is responsible for disrupting markets or industries?
Investors 6%
Juniper Research for Wired Magazine
13%Agile incumbents
34%Early adopters
47%Scrappy upstarts
Warren Bennis
Skunk works: “a project typically developed by a small and loosely structured group of people who research and develop a project primarily for the sake of innovation.”
Twentieth-century examples
• Walt Disney animation studios
• Black Mountain College
• Lockheed's Skunk Works
• Xerox's Palo Alto Research Center
• Apple Computer
Wikipedia
John Seely-Brown Communities of Practice ... offer the core of a large organization a means and a model to examine the potential of alternative views of organizational activity
Disruptive innovation teams
• Type: Community of practice
• Membership: Self-selected• Charge: Informal
INFORMAL
• Type: Business unit
• Membership: Appointed• Charge: Formal
FORMAL
Who is the sponsor?
LeadershipInnovationGroup
ManagementInnovationGroup
OperationsInnovationGroup
What is the relationship to core governance?
Project Perfect, Level Five SolutionsMarc Smith, Colin
How to stay nimble?Monitor, model, mentor, make meaning
1. Monitor
30 Lines, David Carrington, Wesley Fryer
2. Define goals
Pelle Sten, Tim Pierce, Kristen Wolff
3. Listen to constituents
Eliatt, Jay Collier
4. Prioritize needs
Text
5. Prototype
6. Standardize
Rob Enslin, Babak Fakhamzadeh, Daniel Panev
7. Operationalize
Robert Higgins, Perhapstoopink, UMass, EDUCAUSE
Benefits (revenue, lead generation) - Costs (people, materials) = ROI
8. Evaluate
Bill McChesney, TopRankBlog
s
Awareness Knowledge Selection Satisfaction Loyalty Advocacy
1996
2001
9. Iterate
2006
Wikipedia, Robin Corps
GE Healthcare
jaycollier.net • jay.collier@thecompass.com
B. S. Wise
Are you planning for disruption?
How do you stay nimble?
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