pinterest marketing for beginners · stunning imagery . vs. or effective graphic design . seo...
Post on 19-Jun-2020
1 Views
Preview:
TRANSCRIPT
Pinterest Marketing for Beginners
by Pinterest Marketing Strategist Louise Cottrell, www.PinCoach.com
Who the Heck Am I?
www.TravelPinners.com
www.PinCoach.com
PART 1: Everything a Noob Needs to
Know About Pinterest Marketing
What we’re going to cover • What you can achieve with Pinterest
What we’re going to cover • What you can achieve with Pinterest
• What is Pinterest? Why should we care?
What we’re going to cover • What you can achieve with Pinterest
• What is Pinterest? Why should we care?
• How Pinterest is used by consumers and businesses
What we’re going to cover • What you can achieve with Pinterest
• What is Pinterest? Why should we care?
• How Pinterest is used by consumers and businesses
• What you need to make the most of it as a marketing channel
What we’re going to cover • What you can achieve with Pinterest
• What is Pinterest? Why should we care?
• How Pinterest is used by consumers and businesses
• What you need to make the most of it as a marketing channel
Results I’ve Seen
Traffic Growth
Leading Source of Referrals
Leading Source of Referrals
New Visitors, List Building
Affiliate Commissions & Display Ads Income
Where are we? • What you can achieve with Pinterest
• What is Pinterest? Why should we care?
• How Pinterest is used by consumers and businesses
• What you need to make the most of it as a marketing channel
Pinterest vs. Social Media
200 MILLION MONTHLY ACTIVE USERS
100 BILLION PINS IN CIRCULATION
2 BILLION DAILY SEARCHES
80% / 20% FEMALE TO MALE RATIO
80% / 20% FEMALE TO MALE RATIO
60% / 40% NEW FEMALE TO MALE RATIO
3.5 months AVERAGE HALF-LIFE OF A PIN
5%+ ALL REFERRAL TRAFFIC ON THE WEB
#3 MOST USED SEARCH ENGINE
(AFTER GOOGLE AND YOUTUBE)
93% SURVEYED PINNERS WHO USE
PINTEREST TO PLAN FOR PURCHASES
87% SURVEYED SAY THEY PURCHASED
SOMETHING BECAUSE OF PINTEREST
96% SURVEYED WHO USE PINTEREST TO RESEARCH AND GATHER INFO
How do you use Pinterest?
Where are we? • What you can achieve with Pinterest
• What is Pinterest? Why should we care?
• How Pinterest is used by consumers and businesses
• What you need to make the most of it as a marketing channel
How People Use Pinterest
Inspiration & Idea Collection
Discovery & Planning
Evaluation
Action
Search Results
Pinning from the Web
A Regular User Account
How Brands Use Pinterest
The Profile
The Pins (Links) on Boards
Boards by Topics
Anatomy of a Pin
Where are we? • What you can achieve with Pinterest
• What is Pinterest? Why should we care?
• How Pinterest is used by consumers and businesses
• What you need to make the most of it as a marketing channel
Key Considerations for Marketing on Pinterest
Relevant Content
Stunning Imagery
vs.
Or Effective Graphic Design
SEO Skills
Curation & Consistency
Ready to Learn How?
PART 2: Getting Started with Pinterest
Pinterest marketing is a long term game. Like SEO strategies for ranking in Google search results,
it doesn’t happen overnight.
Keep In Mind:
Pinterest marketing is a long term game. Like SEO strategies for ranking in Google search results,
it doesn’t happen overnight.
You can expect to see a slow, steady growth. With consistent implementation, it can quickly become your largest organic source of traffic from any social media site.
Keep In Mind:
Profile Setup Pinterest Boards
What to Pin How Often to Pin
What We’ll Cover
How to Optimize Your Site for Pinterest Follower Growth Tactics Conversion Strategies
Understanding Analytics
What We Won’t Cover
Profile Setup Pinterest Boards
What to Pin How Often to Pin
Where Are We?
• Get a business account or convert your personal profile: business.pinterest.com
Profile Setup
• Get a business account or convert your personal profile: business.pinterest.com
• Confirm your site and apply for rich pins: help.pinterest.com/en/articles/confirm-your-website https://developers.pinterest.com/docs/rich-pins/overview/
Profile Setup
• Get a business account or convert your personal profile: business.pinterest.com
• Confirm your site and apply for rich pins: help.pinterest.com/en/articles/confirm-your-website https://developers.pinterest.com/docs/rich-pins/overview/ (+Buyable Pins)
• Optimize your profile name, about section and picture.
Profile Setup
Why You Need Rich Pins
Rich pin metadata J No additional info L
Important Elements • Profile photo should be a person, if possible
Important Elements • Profile photo should be a person, if possible
• Include your keywords in the account name and
profile description
Biz keywords in account name
Important Elements • Profile photo should be a person, if possible
• Include your keywords in the account name and
profile description
• If available, choose a username that matches your handle on other social profiles.
Biz keywords in account name
Username
Important Elements • Profile photo should be a person, if possible
• Include your keywords in the account name and
profile description
• If available, choose a username that matches your handle on other social profiles.
• In your profile description, say what you offer and for whom. Include keywords related to your niche.
Biz keywords in account name Keyword-rich
profile description
Username
Profile Setup Pinterest Boards
What to Pin How Often to Pin
Where Are We?
• How many boards do you need?
Pinterest Boards
• How many boards do you need?
• How to keyword-optimize your boards
Pinterest Boards
• How many boards do you need?
• How to keyword-optimize your boards
• Best practices for Pinterest boards
Pinterest Boards
• Create 10-15 boards on topics related to your niche (know your keywords and audience’s interests!). Pin some related content to these boards.
Getting Started with Pinterest Boards
• Create 10-15 boards on topics related to your niche (know your keywords and audience’s interests!). Pin some related content to these boards.
• Optimize the board names and board descriptions with keywords related to your topic and what your audience is searching for.
Getting Started with Pinterest Boards
• Create 10-15 boards on topics related to your niche (know your keywords and audience’s interests!). Pin some related content to these boards.
• Optimize the board names and board descriptions with keywords related to your topic and what your audience is searching for.
• Set the categories for each board in the board’s settings. This is important for indexing of your content and profile.
Getting Started with Pinterest Boards
• Make a board at the top exclusively for your content. Also consider a “portfolio” or “products” board, if applicable.
Getting Started with Pinterest Boards
• Make a board at the top exclusively for your content. Also consider a “portfolio” or “products” board, if applicable.
• Set a cover image (must be one of the pins that exists on the board) for a nice aesthetic on the front page of your profile.
Getting Started with Pinterest Boards
Getting Started with Pinterest Boards
Getting Started with Pinterest Boards
Getting Started with Pinterest Boards
Pinterest Board Best Practices Place your most relevant or popular boards along the top of your profile.
You can change the order of your boards depending on trends and seasons.
Pinterest Board Best Practices Place your most relevant or popular boards along the top of your profile.
You can change the order of your boards depending on trends and seasons.
You can continue to create a few boards monthly. New content or blog post topics can dictate which boards you create as your site and business grow.
Pinterest Board Best Practices Place your most relevant or popular boards along the top of your profile.
You can change the order of your boards depending on trends and seasons.
You can continue to create a few boards monthly. New content or blog post topics can dictate which boards you create as your site and business grow.
Boards Can Rank on Google
Profile Setup Pinterest Boards
What to Pin How Often to Pin
Where Are We?
• How to share your content on Pinterest
What to Pin
• How to share your content on Pinterest
• Pin design tips and best practices
What to Pin
• How to share your content on Pinterest
• Pin design tips and best practices
• Optimizing pin descriptions
What to Pin
• Promote your blog posts by designing pin-style (i.e. tall) graphics to link to them. Make them using Canva or PicMonkey.
How to Share Your Content on Pinterest
• Promote your blog posts by designing pin-style (i.e. tall) graphics to link to them. Make them using Canva or PicMonkey.
• The standard pin dimensions are 735x1100 px. Minimum dimensions:600x900 px. (taller is fine too, but NO horizontal/landscape images)
How to Share Your Content on Pinterest
• Promote your blog posts by designing pin-style (i.e. tall) graphics to link to them. Make them using Canva or PicMonkey.
• The standard pin dimensions are 735x1100 px. Minimum dimensions:600x900 px. (taller is fine too, but NO horizontal/landscape images)
• Share them to your own profile, either uploading them directly to your Pinterest account or placing them on your website and pinning them from there. Make sure all pins link to the correct URL and include a pin description.
How to Share Your Content on Pinterest
• Promote your blog posts by designing pin-style (i.e. tall) graphics to link to them. Make them using Canva or PicMonkey.
• The standard pin dimensions are 735x1100 px. Minimum dimensions:600x900 px. (taller is fine too, but NO horizontal/landscape images)
• Share them to your own profile, either uploading them directly to your Pinterest account or placing them on your website and pinning them from there. Make sure all pins link to the correct URL and include a pin description.
• The pin description helps users discover your pins when searching for information or products. In 200 words or less, describe the benefits of the content or product the pin links to, and give a soft CTA.
How to Share Your Content on Pinterest
Great Pin Designs (without a photo-heavy site!):
Stock photos with text overlay
Great Pin Designs (without a photo-heavy site!):
Stock photos with text overlay
Attractive “branded” background pattern
with text overlay
Great Pin Designs (without a photo-heavy site!):
Stock photos with text overlay
Attractive “branded” background pattern
with text overlay
Check out the profiles of your competitors and others in your network and pin what you like to your own “swipe file” secret board! Create a template in Canva with 2-3 variations to save time.
The importance of the pin description cannot be overstated!
Let’s look at some good examples:
Alt Tags > Pin Descriptions • When you insert your Pinterest-optimized images in their
corresponding blog posts, you should add your custom pin description in the alt tag (aka alt text) field of the photo SEO.
Alt Tags > Pin Descriptions • When you insert your Pinterest-optimized images in their
corresponding blog posts, you should add your custom pin description in the alt tag (aka alt text) field of the photo SEO.
• When visitors pin the image from your site, Pinterest will pull this text and insert it in the pin description field.
Profile Setup Pinterest Boards
What to Pin How Often to Pin
Where Are We?
• Pin at least 10 pins/day and up to 30 pins/day! Use a scheduler to save time and pin the same content to multiple boards. I recommend Tailwind. (Use my referral link for a $15 discount on any plan: http://www.tailwindapp.com/i/travelpinners)
How Often to Pin on Pinterest
• Pin at least 10 pins/day and up to 30 pins/day! Use a scheduler to save time and pin the same content to multiple boards. I recommend Tailwind. (Use my referral link for a $15 discount on any plan: http://www.tailwindapp.com/i/travelpinners)
• You can pin a mix of your own and others’ pins. Curate content from colleagues’ or competitors’ accounts, from Pinterest search results, or from your home feed. The ratio depends on how much content you have on your site and how many pins you’ve made.
How Often to Pin on Pinterest
• Pin at least 10 pins/day and up to 30 pins/day! Use a scheduler to save time and pin the same content to multiple boards. I recommend Tailwind. (Use my referral link for a $15 discount on any plan: http://www.tailwindapp.com/i/travelpinners)
• You can pin a mix of your own and others’ pins. Curate content from colleagues’ or competitors’ accounts, from Pinterest search results, or from your home feed. The ratio depends on how much content you have on your site and how many pins you’ve made.
• Pin across all your boards frequently to keep them active and keep your impressions up.
How Often to Pin on Pinterest
High-res images, an enticing & keyword-rich pin description, and consistent sharing will increase your pins’ exposure in
users’ smart feeds and in search results.
High-res images, an enticing & keyword-rich pin description, and consistent sharing will increase your pins’ exposure in
users’ smart feeds and in search results.
Quality is more important than quantity.
To Recap… • Set up your profile and optimize your settings.
To Recap… • Set up your profile and optimize your settings.
• Decide what you’ll pin about and create your boards - then fill ‘em up!
To Recap… • Set up your profile and optimize your settings.
• Decide what you’ll pin about and create your boards - then fill ‘em up!
• Design a few pins for existing blog posts (make a template to save time).
To Recap… • Set up your profile and optimize your settings.
• Decide what you’ll pin about and create your boards - then fill ‘em up!
• Design a few pins for existing blog posts (make a template to save time).
• Get a scheduler or commit to pinning between 10-30 pins every day!
Thank You! See http://www.PinCoach.com/Bankso for this slide deck,
helpful resources, and special offers for the Bansko community.
top related