pinterest marketing for beginners · stunning imagery . vs. or effective graphic design . seo...

Pinterest Marketing for Beginners

by Pinterest Marketing Strategist Louise Cottrell, www.PinCoach.com

Who the Heck Am I?

www.TravelPinners.com

www.PinCoach.com

PART 1: Everything a Noob Needs to

Know About Pinterest Marketing

What we’re going to cover •  What you can achieve with Pinterest


•  What is Pinterest? Why should we care?



•  How Pinterest is used by consumers and businesses




•  What you need to make the most of it as a marketing channel

Results I’ve Seen

Traffic Growth

Leading Source of Referrals

New Visitors, List Building

Affiliate Commissions & Display Ads Income

Where are we? •  What you can achieve with Pinterest




Pinterest vs. Social Media

200 MILLION MONTHLY ACTIVE USERS

100 BILLION PINS IN CIRCULATION

2 BILLION DAILY SEARCHES

80% / 20% FEMALE TO MALE RATIO

60% / 40% NEW FEMALE TO MALE RATIO

3.5 months AVERAGE HALF-LIFE OF A PIN

5%+ ALL REFERRAL TRAFFIC ON THE WEB

#3 MOST USED SEARCH ENGINE

(AFTER GOOGLE AND YOUTUBE)

93% SURVEYED PINNERS WHO USE

PINTEREST TO PLAN FOR PURCHASES

87% SURVEYED SAY THEY PURCHASED

SOMETHING BECAUSE OF PINTEREST

96% SURVEYED WHO USE PINTEREST TO RESEARCH AND GATHER INFO

How do you use Pinterest?

How People Use Pinterest

Inspiration & Idea Collection

Discovery & Planning

Evaluation

Action

Search Results

Pinning from the Web

A Regular User Account

How Brands Use Pinterest

The Profile

The Pins (Links) on Boards

Boards by Topics

Anatomy of a Pin

Key Considerations for Marketing on Pinterest

Relevant Content

Stunning Imagery

Or Effective Graphic Design

SEO Skills

Curation & Consistency

Ready to Learn How?

PART 2: Getting Started with Pinterest

Pinterest marketing is a long term game. Like SEO strategies for ranking in Google search results,

it doesn’t happen overnight.

Keep In Mind:

Pinterest marketing is a long term game. Like SEO strategies for ranking in Google search results,

it doesn’t happen overnight.

You can expect to see a slow, steady growth. With consistent implementation, it can quickly become your largest organic source of traffic from any social media site.

Keep In Mind:

Profile Setup Pinterest Boards

What to Pin How Often to Pin

What We’ll Cover

How to Optimize Your Site for Pinterest Follower Growth Tactics Conversion Strategies

Understanding Analytics

What We Won’t Cover



Where Are We?

•  Get a business account or convert your personal profile: business.pinterest.com

Profile Setup


•  Confirm your site and apply for rich pins: help.pinterest.com/en/articles/confirm-your-website https://developers.pinterest.com/docs/rich-pins/overview/

Profile Setup


•  Confirm your site and apply for rich pins: help.pinterest.com/en/articles/confirm-your-website https://developers.pinterest.com/docs/rich-pins/overview/ (+Buyable Pins)

•  Optimize your profile name, about section and picture.

Profile Setup

Why You Need Rich Pins

Rich pin metadata J No additional info L

Important Elements • Profile photo should be a person, if possible


• Include your keywords in the account name and

profile description

Biz keywords in account name



profile description

• If available, choose a username that matches your handle on other social profiles.

Biz keywords in account name

Username



profile description

• If available, choose a username that matches your handle on other social profiles.

• In your profile description, say what you offer and for whom. Include keywords related to your niche.

Biz keywords in account name Keyword-rich

profile description

Username



Where Are We?

•  How many boards do you need?

Pinterest Boards


•  How to keyword-optimize your boards

Pinterest Boards


•  How to keyword-optimize your boards

•  Best practices for Pinterest boards

Pinterest Boards

•  Create 10-15 boards on topics related to your niche (know your keywords and audience’s interests!). Pin some related content to these boards.

Getting Started with Pinterest Boards


•  Optimize the board names and board descriptions with keywords related to your topic and what your audience is searching for.



•  Optimize the board names and board descriptions with keywords related to your topic and what your audience is searching for.

•  Set the categories for each board in the board’s settings. This is important for indexing of your content and profile.


•  Make a board at the top exclusively for your content. Also consider a “portfolio” or “products” board, if applicable.


•  Make a board at the top exclusively for your content. Also consider a “portfolio” or “products” board, if applicable.

•  Set a cover image (must be one of the pins that exists on the board) for a nice aesthetic on the front page of your profile.


Pinterest Board Best Practices Place your most relevant or popular boards along the top of your profile.

You can change the order of your boards depending on trends and seasons.

Pinterest Board Best Practices Place your most relevant or popular boards along the top of your profile.

You can change the order of your boards depending on trends and seasons.

You can continue to create a few boards monthly. New content or blog post topics can dictate which boards you create as your site and business grow.

Boards Can Rank on Google



Where Are We?

•  How to share your content on Pinterest

What to Pin


•  Pin design tips and best practices

What to Pin


•  Pin design tips and best practices

•  Optimizing pin descriptions

What to Pin

•  Promote your blog posts by designing pin-style (i.e. tall) graphics to link to them. Make them using Canva or PicMonkey.

How to Share Your Content on Pinterest


•  The standard pin dimensions are 735x1100 px. Minimum dimensions:600x900 px. (taller is fine too, but NO horizontal/landscape images)




•  Share them to your own profile, either uploading them directly to your Pinterest account or placing them on your website and pinning them from there. Make sure all pins link to the correct URL and include a pin description.




•  Share them to your own profile, either uploading them directly to your Pinterest account or placing them on your website and pinning them from there. Make sure all pins link to the correct URL and include a pin description.

•  The pin description helps users discover your pins when searching for information or products. In 200 words or less, describe the benefits of the content or product the pin links to, and give a soft CTA.


Great Pin Designs (without a photo-heavy site!):

Stock photos with text overlay



Attractive “branded” background pattern

with text overlay



Attractive “branded” background pattern

with text overlay

Check out the profiles of your competitors and others in your network and pin what you like to your own “swipe file” secret board! Create a template in Canva with 2-3 variations to save time.

The importance of the pin description cannot be overstated!

Let’s look at some good examples:

Alt Tags > Pin Descriptions •  When you insert your Pinterest-optimized images in their

corresponding blog posts, you should add your custom pin description in the alt tag (aka alt text) field of the photo SEO.

Alt Tags > Pin Descriptions •  When you insert your Pinterest-optimized images in their

corresponding blog posts, you should add your custom pin description in the alt tag (aka alt text) field of the photo SEO.

•  When visitors pin the image from your site, Pinterest will pull this text and insert it in the pin description field.



Where Are We?

•  Pin at least 10 pins/day and up to 30 pins/day! Use a scheduler to save time and pin the same content to multiple boards. I recommend Tailwind. (Use my referral link for a $15 discount on any plan: http://www.tailwindapp.com/i/travelpinners)

How Often to Pin on Pinterest


•  You can pin a mix of your own and others’ pins. Curate content from colleagues’ or competitors’ accounts, from Pinterest search results, or from your home feed. The ratio depends on how much content you have on your site and how many pins you’ve made.



•  You can pin a mix of your own and others’ pins. Curate content from colleagues’ or competitors’ accounts, from Pinterest search results, or from your home feed. The ratio depends on how much content you have on your site and how many pins you’ve made.

•  Pin across all your boards frequently to keep them active and keep your impressions up.


High-res images, an enticing & keyword-rich pin description, and consistent sharing will increase your pins’ exposure in

users’ smart feeds and in search results.

High-res images, an enticing & keyword-rich pin description, and consistent sharing will increase your pins’ exposure in

users’ smart feeds and in search results.

Quality is more important than quantity.

To Recap… •  Set up your profile and optimize your settings.


•  Decide what you’ll pin about and create your boards - then fill ‘em up!



•  Design a few pins for existing blog posts (make a template to save time).



•  Design a few pins for existing blog posts (make a template to save time).

•  Get a scheduler or commit to pinning between 10-30 pins every day!

Thank You! See http://www.PinCoach.com/Bankso for this slide deck,

helpful resources, and special offers for the Bansko community.

pinterest marketing for beginners · stunning imagery . vs. or effective graphic design . seo...

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