pinterest and instagram for business

Pinterest & Instagram for BusinessLisa Larranaga, Social Media Manager @cisionBrandon Andersen, Global Product Development Manager@brandonchicago

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Webinar Hashtag #cisionFollow Us!

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How to Participate Today

During today’s web seminar, attendees will be in listen-only mode.

If you are experiencing audio issues,

please contact:GoToWebinar: 1-800-263-6317

Submit text questions Q&A addressed at

the end of today’s session

Everyone will receive an

email within 24 hours with a link to view a

recorded version of

today’s session

3

How to Participate Today

During today’s web seminar, attendees will be in listen-only mode.

If you are experiencing audio issues,

please contact:GoToWebinar: 1-800-263-6317

Submit text questions Q&A addressed at

the end of today’s session

Everyone will receive an

email within 24 hours with a link to view a

recorded version of

today’s session

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On the Agenda Determine whether your business is a match for photo

sharing

How to use Pinterest & Instagram to drive traffic to your site

Keeping users interested

Incorporating photo sharing into your overall campaign strategy

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What is Pinterest? Visually share, curate and discover by posting (‘pinning’) images or

videos

Interact with the content

Social network meant to “connect everyone in the world through the ‘things’ they find interesting.”

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What is Instagram? Share photos from your

mobile phone (or 3rd party app)

Various filters

Add hashtags and locations to photos

Imagines “a world more connected through photos.”

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Pinterest has 7% of the membership of Twitter, but produces almost just as much

referral traffic

North American usage of Pinterest hit nearly

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Pinterest and Instagram are the

fastest growing social networks in 2012 (Experian)

Instagram has over 80 million users

Is Your Business a Match?

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Some things to consider…

Do you rely on driving a high-volume of website traffic to increase sales?

Do you have high-quality pictures, video or related visual content?

Do you have an ongoing method for creating high-quality visual content?

Do you have the mental and emotional energy to maintain another social network?

Pick your best communication platforms

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Use Pinterest to…

Promote a lifestyle

Showcase its personality

Directly link to content

Run contests

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Use Instagram to… Share compelling content

Expand its audience

Engage with its community

Share exclusive photos

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Chobani Features

Focus on concept

Enables learning

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Etsy Focus

New ideas

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Audi 4.5 engagements per

follower, meaning 1,423 likes and 34 comments per photo

Post daily with high-quality content

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Sharpie Engages users with artwork

hand-drawn with Sharpie markers

Shares humor pieces and user-submitted photos and art

How to use photo sharing sites to

drive traffic

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How to drive traffic… “Pin” your website

Link your pins

Hashtags

Add locations

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How to drive traffic… KEYWORDS!!!!!

Link to your social networks

Link to your website

Create great, original images

Be a part of the community

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Measure the impact Google Analytics – measures Pinterest traffic

http://mashable.com/2012/03/13/pinterest-track-traffic/

Pinerly (Pinterest) http://www.pinerly.com/landing

Nitrogram (Instagram) http://nitrogr.am/

Source: Mashable

Keep users interested

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Keep users interested Join both sites

Consistency

Share your office culture

On Pinterest, offer a simple image and spice it up with text

Create a humor board

For Instagram, the more creative the better

Photo-sharing and your campaign

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Build your following… Create resourceful pinboards based on a few core

keywords that you use in your SEO strategy

Link Instagram to your other social channels!

Engage with other’s pins

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The trick to succeeding… It’s not about showing off your products or services

Find out how your products or services fit into the lifestyles of your target audience

Gain brand recognition, drive traffic to your website and convert new visits into leads

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B2B companies… Showcase your company’s culture

Create an Executive Management Board

Infographics & data charts

Strong visuals from blog articles

Photos of your customers

Document trade conferences and events

Create a user-generated pinboard

QUESTIONS?Lisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago