Pinterest and instagram for business

Download Pinterest and instagram for business

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Cision Webinar - Pinterest and Instagram for Business

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Title Here

Pinterest & Instagram for BusinessLisa Larranaga, Social Media Manager @cisionBrandon Andersen, Global Product Development Manager@brandonchicago

2Webinar Hashtag #cisionFollow Us!

3How to Participate Today

During todays web seminar, attendees will be in listen-only mode.

If you are experiencing audio issues,

please contact:GoToWebinar: 1-800-263-6317

Submit text questions Q&A addressed at

the end of todays session

Everyone will receive an

email within 24 hours with a link to view a

recorded version of

todays session

3How to Participate Today

During todays web seminar, attendees will be in listen-only mode.

If you are experiencing audio issues,

please contact:GoToWebinar: 1-800-263-6317

Submit text questions Q&A addressed at

the end of todays session

Everyone will receive an

email within 24 hours with a link to view a

recorded version of

todays session

4On the Agenda Determine whether your business is a match for photo

sharing

How to use Pinterest & Instagram to drive traffic to your site

Keeping users interested

Incorporating photo sharing into your overall campaign strategy

5What is Pinterest? Visually share, curate and discover by posting (pinning) images or

videos

Interact with the content

Social network meant to connect everyone in the world through the things they find interesting.

6What is Instagram? Share photos from your

mobile phone (or 3rd party app)

Various filters

Add hashtags and locations to photos

Imagines a world more connected through photos.

7Pinterest has 7% of the membership of Twitter, but produces almost just as much

referral traffic

North American usage of Pinterest hit nearly

8Pinterest and Instagram are the

fastest growing social networks in 2012 (Experian)

Instagram has over 80 million users

Is Your Business a Match?

10

Some things to consider

Do you rely on driving a high-volume of website traffic to increase sales?

Do you have high-quality pictures, video or related visual content?

Do you have an ongoing method for creating high-quality visual content?

Do you have the mental and emotional energy to maintain another social network?

Pick your best communication platforms

11

Use Pinterest to

Promote a lifestyle

Showcase its personality

Directly link to content

Run contests

12

Use Instagram to Share compelling content

Expand its audience

Engage with its community

Share exclusive photos

13

Chobani Features Focus on concept

Enables learning

14

Etsy Focus New ideas

15

Audi 4.5 engagements per

follower, meaning 1,423 likes and 34 comments per photo

Post daily with high-quality content

16

Sharpie Engages users with artwork

hand-drawn with Sharpie markers

Shares humor pieces and user-submitted photos and art

How to use photo sharing sites to

drive traffic

18

How to drive traffic Pin your website

Link your pins

Hashtags

Add locations

19

How to drive traffic KEYWORDS!!!!!

Link to your social networks

Link to your website

Create great, original images

Be a part of the community

20

Measure the impact Google Analytics measures Pinterest traffic

http://mashable.com/2012/03/13/pinterest-track-traffic/

Pinerly (Pinterest) http://www.pinerly.com/landing

Nitrogram (Instagram) http://nitrogr.am/

Source: Mashable

Keep users interested

22

Keep users interested Join both sites

Consistency

Share your office culture

On Pinterest, offer a simple image and spice it up with text

Create a humor board

For Instagram, the more creative the better

Photo-sharing and your campaign

24

Build your following Create resourceful pinboards based on a few core

keywords that you use in your SEO strategy

Link Instagram to your other social channels!

Engage with others pins

25

The trick to succeeding Its not about showing off your products or services

Find out how your products or services fit into the lifestyles of your target audience

Gain brand recognition, drive traffic to your website and convert new visits into leads

26

B2B companies Showcase your companys culture

Create an Executive Management Board

Infographics & data charts

Strong visuals from blog articles

Photos of your customers

Document trade conferences and events

Create a user-generated pinboard

QUESTIONS?Lisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago