pin to win: a focus on pinterest

Pinterest - Pin to Win A Focus on Pinterest

July 15, 20142:00 p.m.

Heartland Payment Systems is the Lead Sponsor of all RES events.

The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.

Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media

shon@fclpnt.com330.247.2447

Meet Our Speaker

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• Pinterest Statistics• Pinterest Profiles• Boards and Pins

• Examples• Questions and Answers

The Story Board

• 70 million users• 80% female• Women post 92% of all pins• 14.2 - Average minutes spent per visit• 18% of users have a household income over $75,000• 23% of users login daily• 158 - Average number of pins per user• 64% of users try a Pinterest inspired activity• 30 billion pins to date• 750 million boards created

Score Board!

• Red beats Blue - Red gets repinned 2x more!• Losing Face - 4.25x more images without faces than with!• More Background - Images with >10% get repinned 2-4 times

more!• Midwest Love - The Midwest prefers and shares more on

Pinterest than any other region in the country!• Mobility is key - 3x more shares happen on a mobile device than

a desktop• Night Owls - Pinterest activity peaks at night time• Mother knows best - Moms share twice as much as the average

user on Pinterest

Score Board!

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Pinning Profiles

Pinning Profiles

Pinning Profiles – Verify Site

Pinning Profiles – Verify Site

Pinning Profiles – Analytics

Pinning Profiles

• Your Food• Your Venue• Party Ideas

• Examples of Your Parties• Crafts• Fashion• Sports• Regional Interest

Board Ideas

Best Boards

Best Boards

Best Boards

Best Boards

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Paid Pins Coming Soon

ManagementSocial Media is an ingredient - Not an Entree

• Multifaceted Plan• Print• On Premise • Email Signature• Direct Mail• Email Campaigns• Website Icons

• Build a great page

• Give a reason to come back

• Promote your page

Pin to Win

Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m.

• July 22nd Google + - Just Another Pretty Facebook?                        • July 29th Mobile apps - So Many Apps. So Little Time.     

Other RES webinars:• August 6th from 2:00 - 3:00 p.m. Is Franchising the Right Choice? • September 23rd from 9:00 – 11:30 a.m. Increase Your Sales by

Creating a Culture of Service; Cleveland

Other Educational Opportunities:• July 23rd from 9:30 – 11 a.m. Sales/Use Tax Basics for a Quick

Serve Restaurant (QSR) webinar presented by Ohio Department of Taxation Go to www.ohiorestaurant.org/res NOW to

register!

Thank you!