pin down more sales with pinterest

Pin Down More Sales

With Pinterest

Smart Retailer Magazine

Susan Wagner, Editor

Social Media is HUGE!

Pinterest Power!Third most popular social networking site in the U.S. in terms of traffic

Retaining and engaging users 2-3 times more efficiently than Twitter was at this time

Over 80% of pins are repinned

Accounted for 3.6% of referral traffic (Jan 2012)

Shoppers referred by Pinterest are 10% more likely to make a purchase than those from other social sites

21% of users have bought an item they found on the site

Average user demographic is women, aged 20-35

Pinterest is the New Fave

Pinterest is the New Fave

Why Aren’t You Pinning?

Let’s Get Started!

Let’s Get Started!

Let’s Get Started!

Let’s Get Started!

Let’s Get Started!

Let’s Get Started!

Let’s Get Started!

Let’s Get Started!

What to Pin

PICTURES!

New products, staff favorites, decorating ideas, seasonal gifts, gift-giving suggestions, promotions, DIY projects, videos

Jeannine’s Boutique

Jeannine’s Boutique

Jeannine’s Boutique

Zeb’s General Store

Zeb’s General Store

Vermont Country Store

The Village Shoppes

The Village Shoppes

The Village Shoppes

Hi-Ho Home Market

Tuvalu Home

West Elm

.

.

What and When to Pin

Image Pinning Tips

Making It Work

Top Pins

Take It to the Next Level

Use keywords in your descriptions

Always add your website

Create Pin-to-Win contests

Use hashtags

Use the $ function

Create infographics

Take It to the Next Level

Invite contributors

Schedule your pins

Arrange your boards to most effective layout

Upload a picture to your website or blog and then repin it

See what’s getting pinned the most

Connect with other social media

Selling Elements

Add Price

Gift Page

Add Contributors

Add Contributors

Add Pin This Button

Create Most-Pinned Page

Connect with Facebook

Connect with Facebook

Connect with Facebook

Connect with Facebook

Connect with Facebook

Schedule Pins

Schedule Pins

Schedule Pins

Schedule Pins

Review Analytics

Review Analytics

Follow Vendors

Follow Vendors

Do It!

Resources

SocialMediaExaminer.com

Mashable.com

MarketingOnPinterest.com

Wchingya.com

Business.pinterest.com

Pinterest.com/smartretailer