pickitup!
Post on 13-Jul-2015
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It’s about
For and by Basketball players
Passion for the Game
Instant meetup with nearby fellow players
Now let’s build a userbase
& powerful brand
• User validated
• Pickitup! is social by itself
• Guerilla marketing
Cool Brands + Pickitup!
=
Cooler Brands + Money + Cooler Pickitup!
PickItUp! Week
Hotspot of the month
Venue partnerships
• Branded venue page• Top ranking in search venues• Call to action buttons• Extra video, picture options
…
Test Drive Leuven
Reach 20.000 user by end of the year
Expand Brand geographically
Expand Brand to Soccer, Football, Hockey,..
Strategic Goals
…
….
Validated with…• EliteAthletes (Promotional)• BounceWear (Commercial)• Fellow basketball players (consumer)
…• 800.000.000 Basketball players World Wide• 200.000 Basketball players in Belgium• 1.500 a 2.000 Basketball players in Leuven• Goal Usage penetration : 20%
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