photography

PhotographyThe  most  powerful  weapon  in  the  world

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Photojournalism@Journo2Go

WORLD PRESS PHOTO OF THE YEAR 2012Paul Hansen, Sweden, Dagens Nyheter

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The Power Of Images

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Why Photojournalism?

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Storytelling

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Elements of Storytelling

• Beginning,  middle  and  end

• Who,  what,  where,  when,  why,  how  and  so  what?

• Proximity,  timeliness,  importance

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PerspectiveBringing  your  audience  to  your  story

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Urban Chicken Farming

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Conservation Cemetery

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Basics of Visual Storytelling

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Start Early

Lungarno  Serristori  -­‐  6:59  a.m.

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Explore all times of the day

Florence

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Wide, Medium and TightGetting  a  variety  of  shots  to  tell  a  complete  story

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Establish your setting

Venice

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Introduce elements of story

Venice

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Detail

Venice

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Fill the Frame

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Rule of Thirds

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Innovation Hub Openingwww.ufl.edu

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Simple Background

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Eddie Adams

• Combat  Photographer

• Vietnam  War

• The  general  killed  the  Viet  Cong;  I  killed  the  general  with  my  camera.  Still  photographs  are  the  most  powerful  weapon  in  the  world.  People  believe  them;  but  photographs  do  lie,  even  without  manipulation.  They  are  only  half-­‐truths.  ...  What  the  photograph  didn't  say  was,  'What  would  you  do  if  you  were  the  general  at  that  time  and  place  on  that  hot  day,  and  you  caught  the  so-­‐called  bad  guy  after  he  blew  away  one,  two  or  three  American  people?”

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Street Execution

Eddie  Adams

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WWII - Street KissSaturday, March 2, 13

Sudan Famine

Kevin  Carter

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Segregated Water Fountains

Eliott  Erwitt

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The Power of One

Oded  Bality

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Lunch atop a Skyscraper

Charles  C.  Ebbets

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Compelling Photographs

• Ethos,  Pathos,  Logo

• Who,  What,  Where,  When  and  Why

• Story

• Angle

• Audience  (Cheerios  Test)

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Rhetoric

• Ethos

• Pathos

• Logos

Aristotle

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Ethos

• Credibility,  seriousness  of  purpose  (NYT:News  ::  ESPN:Sports)

• Trust  in  a  service  (Ebay,  Paypal,  Amazon)

• Spam

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Pathos

• Emotional  response  (Invisible  children,  50  people  one  question,  ESPN  E:60)

• Hardest  to  achieve

• Design  is  key

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Logos

• Reason,  logic  or  statistics.

• How  you  present  your  information

• Changes  over  time  and  device

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Annie Leibovitz

• Started  at  Rolling  Stone  Magazine

• Began  getting  to  know  her  subjects  in  depth  (taking  drugs  with  The  Stones)

• Moved  onto  more  elaborate  portraits.

• Career  evolved  from  photojournalism  to  fashion

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Annie LeibovitzSaturday, March 2, 13

Henry Cartier-Bresson

• 1908-­‐2004

• First  “street  photographer”

• Early  adopter  of  35mm  format.

• Roamed  the  streets  of  Paris

• Covered  WWII,  King  George  V

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Henry Cartier-Bresson

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Let’s Talk Photo Theory

• Why  can’t  we  pinpoint  what  makes  a  great  photograph?

• Semiology  comes  back!

• Resource  Matching  Hypothesis  (RMH)

• Available  Resources  (AR)  and  Required  Resources  (RR)

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What makes a good photograph?

• Focal  point(s)  and  where  this  focal  point  is  in  relation  to  the  background.

• Relationship  of  the  subject  to  the  setting

• How  we  process  an  image

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AR and RR

• Available  Resources  -­‐  mental  capacity  we  have  for  processing  a  task  (processing  a  photo)

• Required  Resources  -­‐  Capacities  needed  to  process  the  task

Stuart Franklin

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Persuasiveness of a Photo

• RR>AR  -­‐  Failed  to  persuade  the  viewer

• RR<AR  -­‐  Idiosyncratic  thoughts  form

Stanley J. Forman

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Angle

• How  can  the  angle  of  your  picture  change  the  perception?

• Think  about  how  you  see  the  world  (pedestrian  view)

• Any  extreme  view  will  ultimately  change  the  RR  to  process  the  image.

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Street ExecutionSaturday, March 2, 13

Segregated Water Fountains

Eliott  Erwitt

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The Power of One

Oded  Bality

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My BackpackVernazza,  Italy

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My  Bag

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My  Bag

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Recommended Tools

Nikon  D7100($1,200)

Apple  iPhone  4s($200)

GorillaPod  (joby.com)($40)

Cameras Accessories

Lapel  Mic($25)

Audio-­‐Technica  ATR-­‐3550

Saturday, March 2, 13

Recommended Tools

Nikon  D7100($1,200)

Apple  iPhone  4s($200)

GorillaPod  (joby.com)($40)

Cameras Accessories

Lapel  Mic($25)

Audio-­‐Technica  ATR-­‐3550

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CAMERASAll  the  nit  picky  stuff

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CAMERAS

• Light  /  Exposure

• Shutter  Speed

• Aperture

• ISO

• Lenses

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LIGHT EXPOSURE

• Light  Meter

• Measures  in  “stops”

• Stops  are  increments  you  can  adjust  your  exposure  (f-­‐stops)  (shutter  speed)

• *Not  always  correct

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METERING

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SHUTTER SPEED

• Length  of  time  your  shutter  is  open

• Time  allowed  to  capture  light

• Speed  of  subject

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APERTURE

• Controls  how  much  light  goes  onto  the  image  sensor  (or  nilm)

• Controls  the  depth  of  nield  (DOF)

• Can  change  with  cheaper  lenses

• More  expensive  lenses  have  a  constant  aperture

• Measured  in  F-­‐stops  (f/2.8  f/4  f/5.6)

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ISO

• Low  number  =  low  sensitivity  to  light

• High  number  =  high  sensitivity  to  light

• Quality  (sharper  images  with  lower  ISO)

• Higher  ISO  allows  you  to  shoot  a  faster  shutter  speed  (think  sports  at  night)

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LENSES

• Ultra-­‐Wide  (10-­‐24mm)

• Wide  (18  -­‐  35mm)

• Zoom

• Prime  (24mm,  35mm,  50mm)

• Telephoto  (85mm,  105mm,  200mm)

• Super-­‐Telephoto  (300mm  -­‐  800mm)

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Aperture 3@Journo2Go

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Final Cut Pro 7@Journo2Go

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Final Cut Pro X@Journo2Go

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Creative Workflow@Journo2Go

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Creative Workflow@Journo2Go

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Social Media

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Finding a Passion

Deepwater  Horizon  Spill  Site,  Gulf  of  Mexico

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Questions?

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Contact

• Steve  Johnson

• Journo2go@gmail.com

• Journo2Go.com

• @Journo2go

Ben  Hill  Grifnin  Stadium

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