peter zehren, presentation on alternative future for jazz89, wyms public radio

Prepared by

Peter ZehrenFundraising Director

FUTURE

ALTERNATIVES

WYMS must raise 200,000 a year

Move towards self-sustainability

Progress monitored every year

Ethnic Business Political Artist Children

Diverse Support

On-Air Fundraising Increased

Community Based Programming

Strong Jazz Community

Support of Mayor, Senator

Secret Clubhouse

Few School Programs

Other Public Radio Stations

Salaries Set by School Board

Few Corporate Sponsors

Board not a Fundraising Board

American History & Jazz Theory

Show Jazz is Educational

Use Kids in Programs

Teach Radio to Students

Build Membership Base

Partner With Other Stations

WUWM Expands Signal

Sell Frequency

Jazz Stations Cut Nationally

Other Formats More Viable

School Programs More Important

Raise $200,000

Reinstate Funding

Transfer License

Fundraising On-Air

Engage community leaders

Add Challenges/Power Hour

Train Ethnic Hosts

Reduce Expenses

Corporate Sponsorships

Events

Philanthropic Donor

Political

Lobby School Board

Pressure from Mayor

Organize Parents for Jazz

Programming

Tie programs to schools

Teach radio

Organize Community Group

Find an Interested Party

Keep Jazz Radio in Milwaukee

Depends on You