peter zehren, presentation on alternative future for jazz89, wyms public radio
DESCRIPTION
This presentation looks at what might have been done differently to save WYMS- Jazz89 a public radio station in Milwaukee, WI. The station lost its jazz format and talent in April of 2002.TRANSCRIPT
Prepared by
Peter ZehrenFundraising Director
FUTURE
ALTERNATIVES
WYMS must raise 200,000 a year
Move towards self-sustainability
Progress monitored every year
Ethnic Business Political Artist Children
Diverse Support
On-Air Fundraising Increased
Community Based Programming
Strong Jazz Community
Support of Mayor, Senator
Secret Clubhouse
Few School Programs
Other Public Radio Stations
Salaries Set by School Board
Few Corporate Sponsors
Board not a Fundraising Board
American History & Jazz Theory
Show Jazz is Educational
Use Kids in Programs
Teach Radio to Students
Build Membership Base
Partner With Other Stations
WUWM Expands Signal
Sell Frequency
Jazz Stations Cut Nationally
Other Formats More Viable
School Programs More Important
Raise $200,000
Reinstate Funding
Transfer License
Fundraising On-Air
Engage community leaders
Add Challenges/Power Hour
Train Ethnic Hosts
Reduce Expenses
Corporate Sponsorships
Events
Philanthropic Donor
Political
Lobby School Board
Pressure from Mayor
Organize Parents for Jazz
Programming
Tie programs to schools
Teach radio
Organize Community Group
Find an Interested Party
Keep Jazz Radio in Milwaukee
Depends on You