persuasive strategies/techniques. part one strategies for persuasive writing

Persuasive Strategies/Techniques

Part OneStrategies for Persuasive Writing

Claim

State your argument directly.

Example: I am going to convince you that our school needs healthier lunch options.

Big NamesThe use of

important people or experts to make

your argument seem more convincing.

Example: Celebrities, like Oprah and Will Smith, have helped and donated in times of crisis. This is why it is

important that you become involved too.

QuickTime™ and a decompressor

are needed to see this picture.

LogosIncorporation

of facts, numbers, and information.

Example: Did you know that the average school lunch has…..

PathosAppealing to

people’s emotions;

happy, sad, or angry, to help

your argument.

Example: With your support, children won’t have to be without food, clothing, and other essential items.

EthosBuilding a trust

with your audience, getting them to believe

you.

Example: Believe me, I have been a teacher for 10 years, and know that school lunches are unhealthy.

KairosConvince your

audience that this issue is of high importance and

priority, and they have limited time

to act.

Example: This is a once in a lifetime opportunity, you must act now to make a difference.

Research

The use of reliable

research to support your argument.

Part Two

Images as Persuasion: Propaganda

Five Techniques

•1- Bandwagon

•2- Testimonial

•3-Transfer

•4-Repetition

•5- Emotional Words

Bandwagonpersuading people to do something by letting them

know others are doing it.

Transferusing the names or pictures of famous people to persuade

you, but not using direct quotes.

Testimonialusing the words of a famous person to persuade

you.

Repetitionthe product name is repeated at least four times.

Emotional words words that will make you feel strongly about

someone or something.

Take a guess at what propaganda technique are used in the next few

advertisements.

Answer

Answer: Transfer and Emotional

Why: Incorporation of famous cartoon character and appealing to your hunger.

Answer

Answer: Bandwagon and Repetition Why: Makes it look popular and a

‘must have’. Also, image is repeated several times.