persuasive advertising techniques
Post on 13-Jan-2017
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Persuasive Advertising Techniques
By: Victor Scarabelli
What is persuasion?
A means f convincing people to: Agree with a point of view Believe something or act in a certain way Buy a certain product
Slogan A catchy phrase or statement often used to sell a service or a product e.g.
Logo A name, symbol, or trademark of a company or organisation
Some common persuasive
techniques used in advertising
Repetition The name of a product is repeated many times
Bandwagon A statement suggesting that everyone is using a specific product, so you
should too
Testimonial A well-known person supports a product or service
Expert opinion Experts approve this product, so you should use it
Emotional Appeal A person is made to have strong feelings about a situation or product
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